From The Desk Of: Jason Oconner
We are launching newly restructured websites and would like to invite all online business owners to join hands with us in a Joint Venture Program. This program will benefit everyone.
We are expecting over 500,000 visitors in few days. So send me an email and will send you all the information.
Jason Oconner
Joint Venture Deals Network
By: Wayne Hagerty, Sun Jan 29th, 2006 02:50:37 PM
We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic?
Lets start off with the Domain name. If you are planning on starting your own web site and have not chosen a domain name as of yet and want to get targeted traffic from the search engine marketing then consider a good keyword domain that is related to your web site topic. This simple technique has proven to work with search engine marketing for indexing (position) and overall keyword weighting. Now there are other factors to get considered by search engines like properly preparing your meta tags in the html. The meta tags that still hold importance to search are Title Tags, and Description Tags. Keyword tags do not hold the same importance like it use to. Another important factor is on page keywords, these are relevant keywords found on the body text of your website and choosing the proper keywords with relevance, keyword weighting (4-7%), as well as keyword proximity will be the difference between your website getting listed page 40 or page 2 or even page one in search engines.
Another important internet marketing puzzle piece for search engines is link building. This is the process were you get your website links listed on other important websites. There are different ways do accomplish this - reciprocal links and one way linking. Reciprocal linking involves you trading links with other webmasters, be sure that your website topic is relevant to link partners site. The other link building option is one way linking; this process involves you submitting your site to directories in the proper categories. Which is better? Research has shown that one way linking holds more importance to internet marketing In search engines that reciprocal. How many links should I drop? Never stop dropping links. You should continuously do link building it shows your site as importance to search engines. Remember when submitting links to have you text link contain important keywords relevant to your site.
The work involved for Search Engine Internet Marketing is extensive and to be honest hard if not done correctly. Organic search is a process and takes time so be patient and try to collect as much information as possible when entering this field before getting started.
Now there are internet marketing paid options that deliver traffic to your site faster than the initial process of search engine optimization. Don’t shy away from paid options because if you want to be successful online you really should consider FREE and PAID internet marketing for you internet business website. Some paid options include PPC or paid per click. This process is very fast way to get targeted traffic to your website by bidding on PPC keyword text ad placement in search engines. The more you are willing to bid the higher your placement will be in search engines. This option can run you a few dollars a month to a hundred dollars a month or even a few thousand a month depending on what you are selling and marketing and the size of your internet marketing budget. If your PPC campaign is not done correctly your budget be gone before you can blink so be sure to research this option before you jump in.
Another paid option, which has taken the internet by storm, is Million Pixel Home Page internet marketing. These NEW search engines marketing explosion is returning high amounts of traffic for a fraction of the total cost of PPC. Reports are showing great click through rates, increase in sales as well as overall increase in website for those sites that are participating. The cost is affordable and is a one-time payment in which the Million Pixel Home Page webmasters keep your website link on line for at least 3 years. This type of internet marketing will pay for itself time and time again. These Million Pixel Pages create traffic by creating buzz with unique SEM techniques that get visitors in and visiting your site and besides people seem to love them. It has been proven and it really works.
Remember the lifeline to your websites is traffic, with out it you website will never be discovered and never succeed. The above options are proven methods you should consider. Research all option before jumping in, the more you know the better.
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About the author: This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of experience. To get continuos traffic to your own business and website is as simple as visiting the Million Pixel Page a new hot online traffic generating system. Learn more about how his unique Internet marketing platform can bring your site continuos high volume traffic for years to come. Get traffic now at: Millionpixelpage
By: Hans Hasselfors, Sun Jan 29th, 2006 03:02:46 PM
Affiliate marketing’s been a staple of the internet marketing scene for many years now. It’s highly touted as a money maker for newbies and experienced marketers alike. But does it really pay to be an affiliate marketer? Let’s take a look to learn more…
Basically affiliate marketing’s an agreement between a web site owner and a merchant. The web site owner’s actually an advertiser for the merchant or product creator. The agreement is a contract between the two parties that stipulates that the site owner can use various methods including the space on his site to promote the merchants goods. The merchant meanwhile agrees to pay a percentage of each sale generated through the affiliates personalized link.
This benefits both sides because the product creator spends nothing to advertise their goods and the affiliate pays nothing to research and develop new products.
This creates a win-win situation.
The product creator wins by saving money on advertising, which is one of the most costly aspects of doing business, by passing this cost on to affiliates. Basically it’s a pay-per-performance deal because the merchant doesn’t accrue any costs until the sale’s made and the merchant pays the specified commission.
The affiliate marketer wins by being able to sell an already developed product, thus saving the time and money on the front end by not having to deal with R&D and product creation. The product is already developed and proven by the merchant, and all you have to do as an affiliate is find as many prospects as you can that will bring in the profit for both the merchant and yourself.
Another benefit to the affiliate is that most programs are free to join and have pre-made sales material so your marketing experience doesn’t have to be that of an expert.
Probably the biggest benefit to being an affiliate marketer on the internet’s the internet itself.
Because of the global reach of the internet it’s very easy to reach tens of thousands of prospects for almost any type of product line. It’s also very easy to intensify your efforts as an affiliate marketer to exploit new and productive strategies such as viral marketing, ebooks, special reports and autoresponders.
Lastly, as an affiliate marketer you get to pick and choose between many different products to promote. You’re not married to a specific product or even a specific product type. Your risks are minimal because there are no long term binding contracts so if one product doesn’t bring in a profit you can quickly and easily replace it with another.
All in all affiliate marketing’s still an excellent way to earn income from the internet. Perform your due diligence, find a hungry market, find a good product and go for it!
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About the author: This article was published by Hans Hasselfors, from PowerClickAds.com. Get the net working for you. Join a community of like-minded affiliate marketer’s and make your living online. Become a member of: PowerClickAds
By: Josee Bedard, Thu Mar 2nd, 2006 10:25:57 PM
Review of the LAST Corey Rudl interview — a 150-minute recording hosted by direct marketing legend, Dan Kennedy!”
Product Title: “The Ultimate Internet Entrepreneur”
I’ve been listening to a 150-minute audio recording of Corey Rudl and Dan Kennedy — the two great legends of Internet marketing AND direct marketing — discussing how anyone can make MILLIONS of dollars using the Internet teamed up with direct mail, radio, TV, classifieds, and MORE… … And I’m convinced you’re going to find their strategic blend of offline and online marketing strategies to be as priceless as I have! With this newly released “Ultimate Internet Entrepreneur” audio recording, you’ll be a fly on the wall as you listen to Dan and Corey share their personal portfolio of winning test results from million-dollar marketing campaigns they were each part of!
You get their entire unedited conversation, including…
How to get permission from first-time buyers to BILL THEM AGAIN, over and over, for more of the same product or service, for years to come! The Four-Stage Cycle that occurs every time a new marketing technology is invented — and how you can make MILLIONS at every stage — not just as a lucky “early adopter!” How RICH marketers think differently than POOR marketers! Get insight into the genius minds of Corey, Dan, and their millionaire clients — and learn exactly how they “think” their way to wealth! The 2 blockbuster marketing ideas that Corey got from Dan, which made him over $100,000 in profits — in less than 24 months! Amazing TRUE story: Two guys sold almost IDENTICAL products, with the SAME offer, to the SAME audience — yet one guy made $2 million MORE… all thanks to just one simple strategy! … and that’s just for starters!
If you haven’t heard of either of these marketing giants before, you should know that Corey was the recognized expert in online marketing for over a decade, with over $40,000,000 in online sales (sadly, he passed away in June)…
… and Dan’s made hundreds of MILLIONS of dollars for his clients, who include Weight Watchers, Amway, and the $200-million-per-year Gunthy-Renker Corporation (famous for its celebrity infomercials with Tony Robbins and Vanna White).
This audio recording contains the very same information that they only shared with their “inner circle” of multi-millionaire friends and clients… until now!
I give this audio recording the highest rating possible!
If applied properly to ANY business, the strategies revealed on these three CDs — and accompanying 306 pages of supporting books, reports, and transcripts — could conservatively add $10,000 per month to your bottom line!
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www.marketingtips.com/kennedyrudl/t/862435
By: Peter Wise, Mon Jan 2nd, 2006 01:31:26 AM
So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, unappealing or even offensive.
How come?
Well, it’s not called the World Wide Web for nothing. Like any web, it can act as a trap for the unwary. And a web that stretches all across the world is going to contain a great many linguistic and cultural pitfalls.
To start with, there’s really no such thing as Standard English. Standard American English, yes. Standard British English, of course. But for once, Oscar Wilde wasn’t exaggerating when he said that we’re two countries separated by a common language. And it can make a big difference to your web copywriting.
Here’s an example. If you’re selling a product that almost anyone anywhere in the world could want, like specialist jewelry, then you write your site with appropriate keywords - ‘custom-made jewelry’, ‘handmade silver jewelry’ or whatever. However, you should consider also doing those same keywords but spelling ‘jewelry’ as ‘jewellery’. That way you won’t miss out on more than half of the English speaking world - those who don’t use American spellings.
But even if you’re savvy about US and UK spelling, you’d be amazed at how many other potential differences there are out there. You can easily see this for yourself if you have a recent version of Microsoft Word on your computer.
Simply go to their language options (Click on Tools, then Language, then Set Language). They’ll do a spelling and grammar check on your document in no fewer than eighteen different variants of English. They list everything from Australian English to Zimbabwean English. Not only do they have Caribbean English, they have Trinidad & Tobago English (those countries being but a tiny part of the Caribbean).
How on earth do you cover them all? The answer is that you don’t. Not all of them. But if you’re an American site it’s worth remembering that between them, countries like the UK, India, South Africa, Australia and much of the Caribbean can add up to a great many potential customers. In numbers, at least, a lot more than those who live in the States. And that’s not even counting Canada, where the words and phrases they use can at times baffle Americans and British alike.
Remember too that many, if not most, people learning English for the first time learn British English. So you could be missing a lot of searchers if you’re not covering at least some of the main bases with your keywords. It’s true that search engines are getting better at recognising different forms of the same word, but they still have a long way to go.
If you’re serious about marketing across frontiers, it’s also worth taking cultural differences into account on the web. Copywriting styles that go down a treat in New England can sink like a lead balloon in the old country. To oversimplify, Americans want to be sold to, but the British want to be seduced. We prefer reason, politeness and avoidance of excessive claims - factors that will probably leave the average American (or German) consumer cold.
But there’s much more to it than that. In most western cultures, the individual is all; in others such as China, the community or group is much more important. In the same way, some cultures prefer predictability and order, others emphasise risk-taking. Your web copywriting will need to reflect that.
Humor can work in both the US and the UK, but in very different ways, so it’s a tactic to be careful with. Note the American spelling of humor - in the UK, it’s simply seen as an American spelling. But write it as ‘humour’ for an American audience and they’ll most likely think it’s a typo. Not good for your credibility if you’re a British site trying to market across the Atlantic.
The same goes for common words like ‘centre’ and ‘colour’ and all those words which the Americans spell with a ‘z’ and the British spell with an ’s’ like economise, realise and sympathise. (And note that in a list of three items like that, the British don’t put a comma after the ‘and’.)
As for vocabulary, there are the well-known words like ‘fanny’, ‘rubber’ and ‘bang’ that will be innocuous in one country and potentially offensive in another. (As a young innocent travelling round the States many years ago, I once tried to cadge a cigarette by asking if I could bum a fag. Not a question I ever asked again.)
But many, many other words or phrases can have unintended effects. I remember reducing an American girlfriend to hysterics when I talked about ‘paddling in the sea’ (that’s walking with your feet in the water, in case you were wondering). And just last summer I completely baffled the guy in a Canadian fishing tackle shop by forgetting where I was and asking for a wire trace. I meant metal leaders for lures; he thought I was doing covert surveillance.
Never mind regular words, just the sounds can differ. Take something as mundane as a dog bark. It’s “woof woof”, right? Yes, unless you’re in Italy, where it’s “bau-bau”, or Austria where it’s “wuff-wuff”. And you’ve got to love Rumanian dogs: they go “ham-ham”. It’s the same with cats - there are at least half a dozen ways of spelling “meow”, depending on the country.
Even the length of the text can catch you out. Take that beautiful piece of text that fits so well between those two pictures on your product page - if it’s going to be translated into German or Norwegian, you’re going to need up to a third more space.
In other words, there are innumerable hazards out there. And it’s all worth considering if you’re serious about marketing worldwide, and you have a webpage, a section or even a separate site for potential customers abroad that you want to optimize (or is that optimise?)
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About the author:Peter Wise is a freelance advertising copywriter, website copywriter and Search Engine Optimization copywriter based in London, UK. He also writes direct mail, brochures, newsletter articles and press releases. If you’re looking for a freelance UK copywriter, please call +44 (0) 7767 687524 or visit Ideaswise.com
By: Gail Morris, Mon Jan 2nd, 2006 01:33:20 AM
Information sells well - online and offline. The difference is that online information gives the reader instant gratification. You just point, click and read. No traveling to bookstores or waiting for your order to come in.
So how do you harness this power? How do you make this work for you?
Ebooks are a powerful viral marketing, affiliate marketing and direct response marketing technique in one package.
Just imagine selling your ebook to a customer but the income doesn’t stop there. You have back links in the book (affiliate links) pointing to other software and information products your reader may need. You have also added this customer to your list, which allows you to market to them in the future.
Never recommend a product or information that you haven’t already read or used yourself. These are your readers who will come to depend upon your recommendations and when those recommendations result in something that is valueless you have lost not only one sale but many down the road.
There are no copy costs, delivery costs, postage costs, printing costs and friends can share freely across the Internet, from sea to shining sea!
The first thing you must have is an ebook over which you have master rights. This isn’t the time or the place to discuss the ins and outs of resale rights but suffice it to say you must own this piece of property. This is an ebook you’ve either purchased Master Resale Rights to or you’ve authored yourself.
Ebooks are also viral marketing products. You can set them up so they are given away between friends and each of the affiliate links in the book remains yours. You can offer an ebook through a tell-a-friend script on your site - when your customer tells three friends about your site they get a free book that they can also giveaway.
You can give this book away on other people’s sites (who have similar content), through other peoples lists (joint venture), on forums and chat groups and in your signature line. Don’t underestimate the power of valuable information being passed from person to person. Especially when that information is NOT about Internet Marketing. Find a niche that is under exposed with a large audience and you’ve got the real makings of a virus!
Your abilities to use ebooks are only limited by your imagination. Brainstorm with another person and think outside the box. How else can you use a product you’ve developed once, to generate another income stream?
The most important piece to this puzzle is to take action on your ideas. Ideas, no matter how good, are useless if they are not acted upon.
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About the author: Gail Morris is an e-book author and owner of YourEZBooks.com She teaches others to research, write, publish & market e-books through her free BookMark It! e-zine. People who request BookMark It! also receive a free report to improve their current business or motivate them to start a new one.
By: Michael Riley, Sat Feb 11th, 2006 02:02:47 PM
Dealing with business collection is something that every company faces at some point. A single client in collections can hurt your business, not only financially, but also in terms of frustration and lost time. The good news is that you can easily avoid most situations that would leave you in the lurch if you follow some basic steps.
Here are five key areas of business collection that every decision-maker needs to cover in order avoid using a collection agency and to maximize the chances of getting paid on time:
#1 - Do top-quality work
One of the most common justifications for customers not paying their bills is claiming that the work wasn’t done properly. Disputes can leave you in collection limbo for months, even years. And many businesses just give up.
Time is money. The quicker you get in and out with quality work, the more you make. The key is to do what you contract to do.
Most business owners take pride in their work. But if your client perceives a compromise in quality it could give them an excuse to delay payment.
A thorough understanding of your client’s expectations is vital. To make sure you’re clear about what you’re expected to produce:
#2 - Communicate clearly with your clients
Unrealistic expectations about a job can lead to delays in getting paid if the end results aren’t what your clients envisioned. Don’t assume that they see the same mental picture that you do, or understand the necessary steps and costs involved. Spell it out for them up front.
Brief your employees and subcontractors to communicate changes and problems to you right away. Also, make sure that your people treat your clients with respect and courtesy. Tension and conflict only cause communication to break down.
And good intentions and clear communication must be backed up by thorough documentation:
#3 - Do all of the paperwork
Business collection is almost always a no-win scenario if you can’t back up your claims. Without proper documentation, you could find yourself in a “he-said, she-said” situation that leads to a dead end when you try to collect. You’re not insulting your client by requiring a written agreement, or for any subsequent changes to be agreed in writing.
#4 - Evaluate your potential client before you contract
You should feel comfortable that the people you contract with are good and reasonable. Some won’t pay until you force them into collections. You have to trust your gut instinct. Go with that, and not your wallet!
You’ll probably have at least two or three chances to interact before making a commitment in writing. People give off all kinds of indications that result in our having a feeling about them. Look for obvious warning signs, such as being asked to work without a written contract, or to accept changes without documentation. If you’re a subcontractor, make sure that you pay attention to the general contractor’s reputation. Don’t assume that you will be an exception to their noteworthy practices.
There’s nothing wrong with researching your prospects. Check them out, especially if you’re working for them for the first time, because they will almost always check you out!
And you’ll save yourself a lot of time and frustration when you:
#5 - Have a plan
Every company should have a plan that details, at minimum, its procedures for business collection. Most potential problems can be easily avoided by following an effective blueprint for doing business.
The longer a problem continues, the worse it gets. Don’t let it fester. Problems often intensify simply because the business owner isn’t prepared to address them. Don’t be shy about covering yourself! Your best bet is to avoid the extra work and frustrations involved with business collection.
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About the author: The best mentors for small business owners are people who run successful businesses themselves. For more information on collecting past-due accounts and other tips to help you prosper in your venture, please read more of what these business veterans have to say on a variety of topics at http://www.bymichaelriley.com
By: Rachael, Sun Jan 29th, 2006 02:50:37 PM
How much is your time worth?? And how much of it do you spend on trying to get other sites to link to your site or searching out relevant blogs and posting comments just so you can get a link back to your site one at a time?
What if you could automate all that?
Imagine a tool that would:
* Take in keywords you enter OR pull keywords from Google Sandbox or Overture.
* Use those keywords to find relevant blogs on blogger.com.
* Automatically post your comments to those blogs, including that all-important link back to your site.
* Skyrocket your link popularity!
http://rburns17.wolfapache.hop.clickbank.net
This is an amazing blog link generator!
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by Nickolay Bokhonok
Link exchange has got under very curious eye of search engines. These days search engines become more and more professional in telling natural link building from unnatural. Due to this fashion of telling natural from unnatural you have to be very careful when exchanging links.
One of the crucial elements in making your link exchange to look natural for search engines is to use different anchor texts.
It seems illogical, at first sight; because the core aim of link building is to get as many backlinks with your keywords as anchor text as possible. So, on the surface, if you want to grab 1st position in Google for ‘car loans’ you must get as many backlinks with ‘car loans’ in anchor text as possible. But in real life this logics will fail you…
Because you have to look on this problem as search engines do; otherwise don’t expect good positions from search engines if you don’t play by their rules.
For search engines it looks super unnatural if all the anchor texts of all your backlinks are the same. Search engines ‘think’ (and, by the way, they are right) that if your site gained backlinks naturally, at least some anchor texts should be: ‘click here’, ‘click this link’, ‘here’, ‘more info here’, ‘learn more about it here’.
Maybe, 3-5 years ago search engines would never care about this. But now there are many solutions that automate link building, and good solutions can help you build over 100 links per day. And for search engines it’s a problem, because good solutions will build good links, and for search engines these links will look very nice. And it means those who have these solutions have advantage over those who don’t have them. So, actually search engines are fair about giving a favor to the sites that build links naturally, and - on the contrary - put to watch list the sites that manipulate with links shamelessly.
How to look natural?
The answer is simple. When building backlinks, make sure that portion of your anchor texts are not your keywords, but a mixture of ‘click here’, ‘learn more here’ and other *junk* words that inevitably appear when you get backlinks naturally.
For example, you want to get good position for ‘car loans’; in your place I would use these anchor texts: ‘car loans’, ‘good car loans’, ‘car loans here’, ‘click this link’.
Surely, make accent on your keywords (otherwise - no sense to build links), but diversify them. Make up to 10-20% of your backlinks to have texts that don’t have your keywords inside anchor.
What is the ideal percentage?
If you ask this question, perhaps, you are kidding yourself. Search engines will never disclose the percentage of links that should have ‘click here’ and other ‘junk’ words inside. That is why - don’t even try to find ideal percentage.
I would recommend you to mimic real life. In my experience, from 5 to 30% of natural backlinks contain ‘junk’ words. And it’s up to you to decide how many links should have your keywords in anchor. Just bear in mind that you should look natural. And when you look natural, search engines will never affect you with their changing algorithms, because search engines will never fight natural sites.
Be wise, be natural, and be successful with link exchange.
Nickolay Bokhonok - inventor and owner of Internet marketing tools. Latest solution from Nick - Free Link Exchange Tool
by Ester Rebecca del Fierro
Website promotion is getting easier everyday because of the many methods you can do to advertise sites. One new strategy is what we call three-way link exchange. Asking a webmaster to trade links with you, or also known as two-way link exchange, is now common to most people. But this new strategy that we?re talking about is not yet used by many. Let us first review some common terms and its definitions.
Two-Way Link Exchange (or simply called as link-exchange) is simply looking for other sites that is somehow related to your website and ask its webmaster to place link from their website to yours and in return, you will do the same. This is now done by almost all of the webmasters in the world. This means increase of inbound links plus of course helping your site visitor to look for other sites, which might be helpful to them.
Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have. Sounds complicated? Let me discuss it furthermore.
Three-Way link exchange is a cultivated term not a generic term. This term is used in case when more than two pages are involved in linking. It means that Page A is linking to Page B and Page B is linking to Page C. But Page B is not linking to Page A and Page C is not linking to Page B.
This is usually done when you own two websites. One website has already many back links and page rank and the other one don?t have many back links and/or don?t have page rank. You put a link to another site on the website that has already many back links and/or page rank and in return, your link exchange partner will put a link of your site that doesn?t have any page rank yet.
This type of link exchange is best done when you have a new website and you want to have a good page rank as soon as possible. Of course, that still depends if your link exchange partner has established a good page rank already. So be sure to choose a good and well optimized website before you ask to trade links with its webmasters.
Some webmasters are also using Four Way Link Building methods, however, this is not yet advisable since it?s already complicated and it?s already hard to keep track of your inbound links and link exchange partners. So in the meantime, be free to use the common link exchange strategies since it?s already tested.
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WickedInnovations give excellent SEO and website promotion services all over the world. Competitive SEO specialists will be helping you to promote your websites. For immediate SEO and website promotion services, send a message at erfdelfierro@ispx.com.ph.
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by Florin Costache
I’ve listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a site) to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.
Before we get down to business, I have to tell you this very important detail: don’t start promoting your site until it has some content - it’s unlikely that you’ll get good results when you promote an empty site!
1. Directory submissions - this is a very important step for a new site, because this is probably how search engines will first find you. What you will need:
* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.
* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.
* a list of seo-friendly directories -
http://info.vilesilencer.com/main.php?rock=seo-friendly.php has one of the best lists of seo-friendly directories.
Now here comes the hard part: take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload - don’t worry, this can be made bearable by using 2 utilities: Roboform (www.roboform.com - which you can use with Internet Explorer and Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ - a Firefox only plugin).
2. Reciprocal links (link exchanges) - I personally don’t use this method anymore because it’s too much work and there are not enough rewards! Link exchanges used to be a very powerful method in the beginning of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.
However this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.
3. Reprint rights articles (submitting articles to article directories) - this is one of my favorite methods of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of return on your investment!
Writing articles gives you perfect control over the environment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites - a good article will get you a good number of backlinks!
One last thing about article writing: never, and I mean never post the article that you’ll distribute on your own site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs. Your site should be as clean as a whistle, with as much original content as possible.
4. Buying links - in my opinion, if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors to take into account when looking to buy links: theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges or such methods), PR, anchor text and many more!
However, if you decide on buying text links on other sites, do the following:
* choose well established sites that have the same theme as yours.
* the link should be spiderable: check the robots.txt file, nofollow metatags and the rel=”nofollow” link attribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or in an “Advertisements” or “Partners” box.
5. Link baiting is one of the most powerful method of online promotion, but this should be used only when your site is a little bit older and stable - getting a lot of links in a short time span can actually hurt your site.
There are a few hooks that you can use to attract links:
* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.
* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.
* controversy: this kind of link baiting can actually get you on the wrong side of some people because it requires contradicting a popular point of view or an authority figure. So tread carefully!
by Tom Dahne
Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.
First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.
Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” If the site you are promoting contains valuable information, it is likely other webmasters will accept a reciprocal link invitation. This is especially true if you are willing to display a link to their site in a prominent, organized directory.
Remember, credibility is key. Do not link to sites with little value, sites on unrelated topics, or link farms and FFA sites. Google will assign some value to reciprocal links that it deems relevant. Sites containing the same keywords and information will be viewed as connected sites, and will thus count towards your “votes” as a credible site.
How to Organize a Reciprocal Link Campaign
First, seek out the websites you would like to exchange links with. Try to pick sites with a higher Google PR than yours. Then, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.
Having trouble getting a positive response? Try a few of these “tricks of the trade”.
When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it’s an easy cut and paste job to create the link.
If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.
You can also try posting testimonials about other sites on your homepage. When you’re finished, send a link to your comments to the webmaster. Who would pass up the opportunity to brag about a great review?
Get creative! There are plenty of ways to entice people to join in your campaign. The key is to be polite and to-the-point. Let the webmasters know how THEY are going to benefit from the exchange.
Reciprocal links are less valuable than non-reciprocal in the eyes of Google and other search engines. However, relevant links do count towards your overall Google PR.
More importantly, a reciprocal linking campaign helps you connect with other webmasters in your community. You can exchange visitors and help strengthen the online presence of your website topic. Being an active member of a connected community increases your credibility, and helps you stay in touch with changing times.
Another very important strategy in your linking campaign should be the submission of your website’s domain name to highly relevant link directories and the best way to quickly submit to over 350+ link directories is by using the Link Directory Submitter.
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About Author: Tom Dahne and Paul Martin are the creators of the very popular Directory Submitter Software found at http://www.directorysubmitter.com
by Michael Turner
On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website?s relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they’ll have higher rankings. This sounds great in theory, but getting links may seem like a difficult or even impossible task to you. It is not however, because of reciprocal link exchanges.
Every website wants more links so you simply make the offer to trade, that is, you link to them and have them place a link back to you. Of course, there can be some things that stand in your way with this technique, but there are ways you can lessen the likelihood of rejections for a reciprocal link and ways to find certain link partners as well. Read the following tips for more information.
Tip #1 - Identify Websites
The first thing you want to do is identify websites that you would like to link to your website. These can be websites that offer indirectly related products to what you offer on your website, or any website you can think of that would have a market for your products as well. Also, you want websites to link to you that are popular and have a high search engine rankings already because this means they likely have a lot of traffic. The more traffic a website has that links to you, the more likelihood that your site will get traffic from this link. Do your homework and get as many good links as you can.
Tip #2 - Link First
Once you have identified the websites you are interested in linking to, you should then go ahead and link to them first. When you e-mail them, you can simply say that you really like their site and have added a link on your website to theirs and you would appreciate it if they add a link back to you. Then, if they do not link to you within a reasonable period of time you can send a follow-up email, always polite of course! If they still do not link to your website, simply remove their link from your site. This method will work for the majority of websites you proposition.
Tip #3 - Information
When writing e-mails requesting links, make it easy for the webmaster to link to you. People are extremely busy but many are willing to help you if you make it easy for them. If you make it difficult, they will not be as likely to help simply because of the effort it requires. As long as your provide the link you want, the URL, title, and description of your website, you’ll have a great chance of getting that new reciprocal link.
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About the Author:
Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/
By: Joan Pasay –Copyright 2005, Sat Dec 10th, 2005 12:41:44 AM
I am really depressed today. An old e-newsletter flame that dumped me many months ago sent me an email out of the blue. I hadn’t received any emails from this old flame in months. I did not even think I was still on the list. Receiving that e-newsletter conjured up feelings of betrayal and hurt that I thought I had resolved after dozens of sessions with my therapist. And to make matters worse, the email newsletter was trying to get me to buy some product, from another company, that my old flame was ‘recommending.’ My flame did not even have the decency to send me an email newsletter about how things were going in his neck of the woods. I still can’t believe any of this is happening.
My therapist says that journaling about my problems will bring clarity and understanding. I hope she’s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don’t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let’s go back eight months so I can tell you how this auto-responder and I first met.
Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.
After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.
Soon I was receiving e-newsletters every Wednesday. I was right! Each email newsletter outlined different methods from the book. There were lots of real life application examples and testimonials from people who had also applied the principles. Oh sure, there were ads mentioning the courses and seminars, but I didn’t mind. Within a few weeks I was looking forward to getting my weekly e-zine. It was official. This e-newsletter and I were going steady.
A few weeks later, Wednesday came and I didn’t get an email newsletter from my flame. I was perplexed. Those weekly e-zines were really helping me as I studied the book. I did not want to miss any of the valuable information so I went back to the website and signed up again. Just like when I signed up the first time, the signup form asked me for my name. I was already signed up under the name Joan and wanted to see if my original signup was still out there. I knew the only way I could track my signups was to choose another name. I picked an alternate name, went ahead and signed up, and eagerly awaited the next e-newsletter.
Soon I was back on track and receiving the weekly e-zine. I could tell my second signup had worked because my alternate name was being used. It was kind of funny and I wondered if anyone ever looked at the names on that email newsletter list. I guess I will never know, but at least it gave me a bit of a giggle every time I open my weekly e-newsletters and read the opening salutation of ‘Dear Squidlips.’
A few weeks after my Squidlips signup, I started to get strange feelings of d骠 vu as I was reading my weekly newsletter. Had I seen this email before? I located my book folder in my email client and looked through all the email newsletters I had received from this company. I could not believe it. These e-newsletters were set up on an auto-responder service! My weekly Dear Squidlips emails had started back at the beginning of a series of email messages. I WAS having d骠 vu; I was reading emails I had already received!
Now my knickers were in a twist. This was not a weekly e-zine! This was a series of promo messages! What was the deal? I had experienced flings with auto-responders before. I knew the drill. I had been on ‘five day e-courses’ and known all along that the messages were sitting in some database waiting for me to signup. I knew when I subscribed it would trigger a series of messages to get delivered to me in a certain sequence. Heck, I even used email auto-responders with my own business. What I had not expected was to get into an auto-responder fling when I signed up for a weekly e-newsletter. I thought this email newsletter and I had made a commitment. I thought we were going steady.
After a sleepless night of tears and accepting that I was having a relationship with a database, I decided to stay on the list. Weekly e-newsletters kept on coming addressed to Squidlips. After a while I forgot about the auto-responder factor and started to enjoy the content in the auto-responder e-zines. Deep down I knew I was having a fling but I didn’t care. I was still reading the 400-plus-page book and I thought the articles in the e-newsletters really enhanced my reading.
Months went by. This was getting to be quite the auto-responder fling! Email message after email message appeared week after week addressed to Squidlips. But then, one day the tone of the email newsletter seemed a little different. The email message basically said I was being dumped. Well, it didn’t say the word ‘dumped.’ It said since I had not bought anything that the newsletters were promoting, this would be the last e-newsletter I would be receiving. Translation: “We have tried and tried to get you to buy a course or seminar and we don’t know any other way to convince you to buy something and we have given up, so get lost…loser.” By the time I finished reading the e-zine I was in tears. It was probably my own fault, but I had grown attached to these emails and I really looked forward to getting them.
For days I was in a funk. I cried, ripped the down feathers out of my designer pillows, and got really depressed. Day after day I visited deeper and deeper recesses of my being that I did not even know existed. The depression grew worse and worse. I wondered if that auto-responder e-zine, or whatever it was, knew I had paid $40 for their book. I laid awake, night after night, asking the Universe why this company had a weekly e-newsletter signup form in their homepage that was really a series of canned emails tailored to promote their products. Weeks went by and the confusion remained. Would I ever recover from being dumped by this auto-responder?
When I was able to leave the house without fainting, I booked a few sessions with my therapist. Maybe she could help me realized why I was so hurt. It took a lot of deep breathing, but I soon found the root cause of my pain. At first it was hard for me to wrap my head around the truth, but I think my depression was triggered by this company ‘unsubscribing me’ from their e-newsletter list. I thought the way this opt-in email newsletter stuff worked was that I got to do the dumping. I thought I got to ‘unsubscribe’ when I wanted the love affair to be over.
In the past my auto-responder affairs have ended and my life went on without much longing for the arms of my absent email lover. I admit for a few days I would miss getting the emails, but let’s face it, when the affair started I knew it would be no different than the summer I had that hot and heavy romance with Melvin from Cleveland. All summer I knew come Labor Day, Melvin would leave his grandmother’s house (which happened to be across the street from mine), go back to Cleveland, and I would never see him again. I knew most likely he wouldn’t even write me. We didn’t care what was going to happen when school started; Melvin and I smooched every minute of every day and made the most of that summer.
Most of my auto-responder email affairs have been exactly the same as my summer with Melvin. Hot and heavy for a while, lots of frequent in-your-face contact, and then nothing. Sometimes some of my auto-responder lovers have encouraged me to signup for their regular email list because they wanted to continue our relationship with something more formal and real-time. Some just stop emailing and I never heard from them again. Regardless, I knew from the beginning that the email relationship was a ‘Melvin’; I knew the email relationship was a short-term fling.
It had been months since this all happened and I thought I was over my old e-newsletter flame. That auto-responder that masqueraded as a going steady e-newsletter relationship was tucked away in my past. I really thought the flame had been snuffed out months ago. I remembered that last email; how could I forget it? The company had been clear and had had no qualms about telling me I was being un-subscribed for lack of purchase. But then, as I mentioned at this beginning of this journal entry, out of the blue, I got a lone message from the company. I’ll admit my heart sang a bit when I saw the email message sitting in my in-box. I thought the company had experienced a change of heart and really did love me. I thought my email flame wanted me back.
I was wrong. The email was worse than my last Dear Squidlips email (that should have read ‘Dear John’). I guess the company thought they would try to get me to buy something from a company they were ‘recommending’ since they had not experienced any luck with me buying something from them.
I’m happy to report that earlier today, I un-subscribed myself from their newsletter list. I didn’t want to get my heart broken again so I took matters into my own hands and dumped the company from my in-box. When I un-subscribed from the list, I was asked why I was leaving. I was happy to answer the question:
“Summer was great, Melvin, but school is about to start and you need to go back to Cleveland.”
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About the author: Brought to you by Joan Pasay and The Email Marketing Club, The Only Place On The Internet Where Email Marketing Is Fun! Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss: http://www.emailmarketingmadeeasy.com/email_marketing_club Need Email Marketing Help? http://www.emailmarketingmadeeasy.com/pages/services.asp
By: Toya Young, Sat Jan 28th, 2006 02:09:51 PM
Building a network marketing business can be a daunting task when you are just starting out. By following theses six tips you will guarantee your success.
1. Know your ?why?. Your ?why? is your reason for starting a business. Take some time and find out what your ?why ?is. Write it down and read it everyday. This will keep you motivated and focused.
2. Work from the inside out. To succeed in network marketing it is imperative that you devote some time to self development. Read positive books and listen to tapes. You want to develop a mindset of absolute belief in yourself and network marketing.
3. Plug into the system. Be on all of your company?s training calls. Develop a close working relationship with your upline. Follow the footsteps of people who are successful in the business.
4. Take action. Commit to daily, weekly and monthly activities to grow your business.
5. Give it time. Many people join network marketing with unrealistic expectations. It takes time to build a thriving organization. So, give it time and enjoy the process.
6. Take responsibility for your business. It is important to realize that this is your business. You are responsible for your success. It is not your sponsor?s or anyone else?s responsibility to build your business
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About the Author: Toya Young is a Successful Home Based Business Owner. She is coaching a team of other entrepreneurs. She can be reached through her website at CandlesGourmet.com
By: Susan Friedman, CSP, Fri Jan 6th, 2006 11:21:33 PM
When a show is a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you?ve got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit:
1. Identify Where The Show Fits In Your Marketing Strategy
Every show has a purpose. Do you want to introduce a new product to a new market? Increase existing services in an existing market? Increase your visibility in a new geographical region? Reinforce existing customer relationships? Knowing what you want to achieve at any given show is vital to your success.
2. Decide Which Products To Focus On
Your company may produce dozens, even hundreds of different products. Obviously, you can?t showcase all these items at a trade show. Attendees would be overwhelmed. Instead, with one eye on your marketing strategy, select those products that need to take center stage. Remember that 70% of people attending shows are looking for something NEW!
3. Identify Your Target Audience
Ideally, every show would be attended solely by consumers desperate to buy your products and services. However, things don?t always work that way. Determine who the decision makers are in your industry, and exhibit at the shows they attend. You want to spend your time talking with the people who have the power to make purchasing decisions.
4. Identify Your Exhibit Objectives
Clearly explain to your booth staff what goals you expect them to meet during the show. Make these goals quantifiable. Examples could be number of leads generated, target sales figures, gathering marketing intelligence or educating your target audience.
5. Write an Exhibiting Plan
Writing out an exhibiting plan not only clearly deliniates what needs to be done before, during and after the show, what your exhibit team need to do, and a timetable. Include every step of the show in the written plan, leaving nothing out. Re-reading this plan will allow you to identify any items you?ve overlooked.
6. Establish an Exhibiting Budget
An exhibiting budget should include every item needed for show participation. Beyond registration and space rental fees, include charges for show services and transportation. Add in the cost of your exhibit design, signage, graphic, and display materials as well as advertising, promotion and special activities. And, finally, don?t forget your exhibit team?s travel, accommodation and meal expenses.
7. Reserve Your Booth Space
Prime real estate go fast! To get the booth space you want, remember to reserve early. Avoid ?discounted? spaces in out of the way aisles or near the bathroom. The savings realized won?t balance out all the attendees who never get near your booth ? or worse, who go by in a big hurry with other things on their mind!
8. Pay Deposits
Check in with the accounting department to make sure deposits are paid on time. This often-overlooked item can cause all kinds of headaches, not to mention high late-payment charges.
9. Ensure Booth Design Meets Objectives
There are no one-size-fits-all displays. Make sure your design meshes with your marketing plan, helping to support current objectives while maintaining your corporate image. Booth layout is vital. Make sure it contains all the needed elements, including a ?quiet? place to talk with hot prospects.
10. Assess Your Current Exhibit
Give your current exhibit a critical once-over. Does it still look sharp and engaging, or is it tired, faded, and worn? Signage and graphics sometimes travel around the globe several times in a year ? and they don?t always look better for it. Check flooring material for wear and tear as well as your other displays.
11. Purchase New Items as Needed
Order new graphics and signage as far in advance as possible. This way, if there are any mistakes, you?ll have time to make necessary corrections. Additionally, allowing yourself extra time gives you the room to negotiate for the best deals. As you replace worn items, make sure the old ones are disposed off ? you wouldn?t want your booth staff setting up last year?s signage by mistake.
12. Order Show Services
Show services should be ordered in advance. These can include electricity, signage, audio/visual equipment, booth cleaning services, plants and flowers, telephone and computer hookups, waste removal, and furniture. You?ll be sure to get everything you need, and enjoy a substantial savings over those who wait for the last minute to order these items.
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About the Author: Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ?Meeting & Event Planning for Dummies,? working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ?10 Common Mistakes Exhibitors Make?, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com
By: Diane M. Hess, Fri Dec 9th, 2005 08:38:41 PM
Get Readers’ Attention
Ezines have quickly become highly effective online marketing tools. Their sheer numbers are overwhelming evidence of their popularity. Each week, dedicated readers’ access hundreds of thousands of ezines– covering just about every topic you can think of–. This explosion of ezines creates a smorgasbord for readers, and competition for publishers.
Often, people sign up for a number of ezines, but don’t read them all. Some customers will decide whether an ezine is worth reading based on one issue. So, you can see how important it is that you every issue is entertaining and interesting. Remember that by keeping readers, you are building and strengthening relationships with customers. When your ezine consistently gives readers information they can use to improve their lives, you become a trusted source.
Meet Their Needs
It stands to reason that content is what makes or breaks an ezine. The first secret to producing a popular, successful ezine is to give readers what they need. How do you know what they need? Stop and think of who your readers really are. Whether your ezine is about financial planning or fly-fishing, your readers are likely novices in this field, while you are an expert. Think back to when you were just starting out, and make a list of things you had to learn “the hard way.” What kinds of articles can you write to help them avoid mistakes and find success sooner?
Helpful hints, quick tips, product and book reviews are enthusiastically devoured by ezine readers. They subscribe to your ezine in hopes of quickly learning how to solve or avoid problems. Interviews with experts in the field offer readers extra insight and increase your ezine’s reputation.
Let’s take an example from a real life, my own. I publish an ezine targeting writers. Since I am a writer, I know the struggles they face, whether they are experienced or just starting out. Articles that give tips on busting through writer’s block, techniques to improve productivity, and lots of helpful organization hints are at the top of my to-publish list. I also might review different software, either strictly writing-related or more general business oriented (for many, writing is a business, not a hobby).
Staying On Top
I make a point of keeping on top of what is happening in the writing business, so that my ezine gives readers up-to-date or even trendsetting information. I do this not only by reading other websites and ezines, but also by communicating with my subscribers. You should do the same, either by prominent placement of an announcement asking for feedback, or by sending a separate email to everyone on your list. If you take the latter route, be sure to have a few specific questions (”which segment is most helpful to you?” “do you consider yourself a novice, experienced, or very experienced in this field”) as well as an open invitation to share ideas on how you can meet their needs.
Every moment you spend improving your ezine is time well-spent. Your grateful readers will show their appreciation by reading your ezine and purchasing your products.
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About the author: Diane M. Hess (http://www.hbpassociates.biz) is an ebusiness professional who specializes in online marketing, business development, and business management through virtual outsourcing. Visit www.EbusinessProfessionals.Blogspot.com for insight on ways you can improve your business.
By: Terry Till, Sat Dec 10th, 2005 12:41:39 PM
Pixel advertising is fast becoming all the rage with new pixel advertising website pages appearing on a daily basis.
So what is pixel advertising and how did it all come about.
The original idea seems to have been started a few months ago by a British student named Alex Tew who was trying to find a way to make an online income and help pay his way through college.
He decided that if you were to divide a web page into a grid formation, consisting of 100 pixels per square, it may be possible to offer advertisers a choice of purchasing any amount of these grid squares and in return they could upload an image or banner and advertise their individual sites.
He set his pricing at $1 per pixel, which equated to $100 per grid square and in total meant that his web page, that consisted of a one million pixel grid, would be worth one million dollars if all available pixels were sold.
Well the idea was innovative and after starting to sell some of his advertising space to friends and colleagues the idea really started to spread and capture the imagination of the Internet world. From this initial start things really started moving fast and traffic to his site began to build at a tremendous pace. It wasn’t long then until the news and media became aware of what had become a phenomena and this news coverage really started the ball rolling.
Approximately three to four months after starting his pixel advertising website he has now sold over $800,000 worth of advertising and has nearly reached his initial goal of producing a one million dollar homepage.
It really does pay to advertise.
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About the author: For free pixel advertising of your website visit: PixeladZone.comThis is a brand new pixel website so all the prime positions are still available to the early birds.
Copywrite Terry Till 2005-12-08
Webmasters and ezine owners may use this article provided they leave all content, the resource box and all links in tact and without content alteration.
By: Jack Connolly, Wed Apr 5th, 2006 01:44:38 AM
What is Search Engine Optimization (SEO)?
It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.
How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.
Aspects of SEO: Content
The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.
There must be enough content on the page. Too little information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.
Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.
SEO: Meta Tags
There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines. Most engines will not be able to find your site if a Meta Tag is not present. This area is very important because this is where you place your main keywords and the description of your site. Once again, the relation to the title, description and content becomes important. Don’t stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.
You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are a number of extensions to pages that will lead to exclusion from search engines.
Other SEO factors that also influence the way your page will indexed:
- ALT, TITLE, and AUTHOR tags.
- Number and quality of links to your site.
- Links from your site.
- Sitemap for search engines.
- Names of links to your other pages.
- Color and total number of links
These are just a few of the online and offline factors that influence your ranking. SEO is needed to make your page visible on the Internet where you have to compete with other sites.
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About the author: eKzact Solutions Inc. http://www.eKzact.com - Learn more about SEO at the eKzact Website, this is one of 9 articles on SEO.
“We Put Small Business Online” Helping small business to jump start their online success, profit and growth. We make putting your business online affordable!
By: Praveen, Mon Dec 26th, 2005 12:17:14 PM
Web Design and Development: The Right Tools for the Right Job
As any webmaster knows, designing and developing a website can be a daunting proposition. There are millions of websites out there to compete with, and whether your site’s purpose is to promote your business, inform, or entertain; web design is an important consideration if you want traffic. It’s tough to attract visitors and even tougher to keep them on your website once they arrive.
Fortunately, there are many tools out there for webmasters to make the tasks of design and development easier. Wading through the sea of web tools can also be a time-consuming process. In designing your website, you should be aware of all the components that go into successful development and how to use them to your best advantage.
The first step, other than developing great informative content for your visitors, is to put everything together in an attractive, user-friendly format. If you need a little help in manipulating HTML coding or CSS (cascade styling sheets), you might visit www.xhtmlandcss.com for advice and tutorials regarding these components. CSS in particular is an invaluable tool for webmasters; these are the programs that control the set of styles for your fonts, tables and many other attributes of your website. The ability to manipulate CSS allows you to customize sites such as web forums and blogs and create a website that stands out and gets noticed. You can also amplify the attractiveness and user-friendly attributes of your websites with e-mail and forum signature generation tools from www.needasig.com and brighten your format with free smilies from www.thesmilies.com Internet users love extras, and adding customizable interactions such as signatures and smilies will help keep visitors coming back.
Once your site is developed, you must then undertake the task of optimizing your website for search engines. There are many ways to do this. One is to use relevant keywords throughout your content and page tags–without overusing them–that will help visitors find your website when they’re looking for information. Using a keyword generator such as the free tool at www.keywordmine.com is an easy way to find plenty of relevant keywords and phrases. When incorporating keywords into your content, you should make sure the text reads well. The practice of keyword stuffing to boost search engine ranks not only endangers your listings with search engines, it also turns visitors off to your website and will keep them from coming back.
Another component of website optimization is getting your website listed with search engines. If search engines can’t find your website, neither can visitors! After you have created great content with relevant keywords and lots of user-friendly extras, you should then begin the process of getting your website out there for people to find. You can submit your website URL and descriptions manually. Major search engines such as Google, MSN and Yahoo include links to their submission process for manual submission. However, these links can be difficult to find. You may want to consider using a search engine submission service to submit to several search engines at once; there are many good, free submission services that cover multiple search engines. It is important to remember that submitting your website once is not enough to get it noticed on the Internet radar. You should carry out the submission process on a regular basis. However, you also must realize that submitting your website too often can get your URL banned from some search engines. It is a good practice to submit to search engines every 30 days.
Beyond search engines, you should also list your website in as many relevant directories as you can find to increase your site’s exposure. Strive to find directories that don’t require linkbacks to your website for listings, because reciprocal links carry far less weight with search engines than strictly inbound links. One excellent directory service that doesn’t require linkbacks can be found at www.submiturlhere.com You can find many directories for your website; just make sure they are relevant to your content.
If you have multiple websites or long website URLs, another great tool for you to use is URL redirection. You can get a short, easy to remember and easy to post URL for your website that will sit well with search engines and make it simpler for you to advertise your websites on forums and in e-mail messages and signatures. Free URL redirection tools are available at www.smoothredirect.com Once you have more experience with URL direction, or if you are already an experienced webmaster looking for more ways to optimize your website, you should consider making use of tools like URL cloaking, path forwarding and frame killers. The website www.kingofurl.com offers free advanced redirection tools without those annoying, visitor-detracting banner ads you want to avoid.
Tracking visitors to your website is another important aspect of running a successful site. You should install a web counter that is invisible to visitors, but allows you to find out where your traffic is coming from so you can concentrate your promotion in effective areas. For example, a good web counter will not only tell you how many hits your website receives, but whether they are new or returning visitors and how they found your website, whether through a directory, a search engine, or an e-mail promotion. You can find free web counters with excellent tracking tools at www.webstatservice.com for your website.
There are many components that figure in to web design and development. Today’s webmaster is fortunate indeed to be able to find free tools for optimization and integration. Make your website interesting, interactive, and accessible to search engines through submissions and directories, and the visitors will come. While you’re designing and developing your site, be sure to bookmark comprehensive web tool repositories such as www.webmasters-cavern.com for easy access to great information. The more you know about web design and development, the easier you will be able to navigate the complexities of the Internet and find cyber-success for your business, informative or entertaining website. Making use of free web tools is a great way to get ahead of the competition!
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About the author: Praveen owns a number of successful websites including http://www.webmasters-cavern.com/, http://www.thesmilies.com/, http://www.submiturlhere.com/, http://www.webstatservice.com/, http://www.dietingtipstricks.com/ and many others.
By: Blogsip, Mon Dec 26th, 2005 12:14:06 PM
1. Start your forum with few forums. I suggest Rules, General, Comments, Webmaster Talk.
2. Post a couple of topics in each forum.
3. Request a post exchange at Site Point and Build Your Forum.
4. Request a link exchange at Site Point, Build Your Forum., Digital Point, and Name Pros.
5. Submit your forum to Directories.
6. Pay some people to post at your forum if post exchanges didn’t turn out well. You can request people at Site Point, Build Your Forum., Digital Point, and Name Pros.
7. Start a domain contest at your forum and post about it at FreeWebSpace.net. If possible do more than one domain contest, so people will think that they have a better chance at getting a domain.
8. Post some articles on your forum and submit them to these Article Directories and Blogsip.
9. Buy some ad space on webmaster sites.
10. If you have google adsense, blend in your ads by making fake forums that display the ads, like Build Your Forum.
11. Continue to be an active Admin until your forum reaches the stage where you don’t have to be around to keep it alive.
12. As your forum grows, add more forums.
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About the author: Owner of Blogsip.
By: John Lewis, Sun Jan 29th, 2006 02:50:37 PM
Graphic design is an art and for professional results you should be utilising the skills of someone that can demonstrate relevant experience in the field of design, advertising, typography, print and the use of colour. Desktop publishing is not graphic design.
It is important that your advertising materials should be well designed to create the initial visual impact before the user reads the information or explores the website.
As the number of companies, products and services increase, an effective eye catching design is a critical element for marketing your business. An innovative design will help differentiate your company from the competition.
A professional qualified graphic designer should take an individual approach to graphic design and with each clients project should produce strong creative designs appropriate for that business or service.
Graphic design done for print can be adapted for use on the web and CD ROM which means you can have strong corporate branding throughout your range of advertising materials.
High quality graphics for print should be processed by a highly regarded professional printer, one who has demonstrated that they can consistently produce high quality printed materials. Don’t cut corners and for the sake of saving a few pounds use a printer that will not do the graphics justice.
Do you need to consider branding & image for your companies materials? Brands are not just for big companies, they can also make smaller businesses stand out from the crowd and can play a significant part in helping your business or services become the first choice for customers.
In increasingly competitive markets, it is important to establish a strong company (corporate) image or brand which will give potential new customers a true idea of what they are buying before they buy it which should make that decision easier to make for them. Existing customers trust strong brands because they know exactly what to expect and they will keep coming back to you.
If you want to build and manage a strong company brand or image you will need to convey a consistent message to your customers in all ways that you communicate with them.
Strong branding is achieved by a consistency in your marketing tools of which the following are examples:
Web site, Business name, Names of products or services, Company slogan, Company logo, Style and quality of your business stationery including brochures, business cards, letterheads, flyers, folders, Product packaging.
It is important that you commission a professional designer to obtain good quality visual images - photographs and graphics, which will ensure that your marketing materials have maximum impact.
A professional graphic design service will provide high quality graphics which can be adapted for use on your website as well as in all your printed materials such as business stationery, letterheads, business cards, brochures and flyers. High quality graphic designs can also be used on your large conference boards and to build interfaces for an interactive CD Rom which is becoming a more popular way of distributing information about a companies products or services.
Graphic Design Edinburgh and Web Design Scotland.
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About the author: John Lewis is a multimedia designer who specialises in producing interactive CD Rom, original Graphic Design Edinburgh and Web Design Scotland.
By: Darin Kleb, Sun Jan 29th, 2006 03:02:46 PM
For many website owners who do not have a product or service of their own to sell, it can be hard to make money online. Sure, you could sell advertising space, but unless you attract a large amount of traffic to your site, nobody will pay you a pretty penny to have you advertise their site. So, you don’t have any product or service to sell and advertising wont bring in an income worth celebrating over. What do you do now? The solution is simple: Affiliate Marketing.
Affiliate marketing is a simple concept and millions of websites rely on affiliate marketing to bring in the bulk of their sales. Basically, you try and sell other people’s products for a commission. Commission can be anywhere from 5 to 75 percent of the price of the product. Generally speaking, your software, information products, and services provide the highest rate of commission. It’s easy finding products in those categories that provide 50 to 75 percent commission!
The most effective way to convert your traffic to sales is to make sure that the products and services you are advertising on your website target your visitors. If your site deals with automobiles, trying to market someone else’s cook book will fail and if I could take a bet, generate zero income.
Another helpful tip is to make sure your advertisement doesn’t lo
