3rd Generation Business Network

From The Desk Of: Jason Oconner

We are launching newly restructured websites and would like to invite all online business owners to join hands with us in a Joint Venture Program. This program will benefit everyone.

We are expecting over 500,000 visitors in few days. So send me an email and will send you all the information.

Jason Oconner
Joint Venture Deals Network

By: Wayne Hagerty, Sun Jan 29th, 2006 02:50:37 PM

We all know about search engines the widely known Internet Marketing monster. What does it take to get listed in search engines and receive high traffic?

Lets start off with the Domain name. If you are planning on starting your own web site and have not chosen a domain name as of yet and want to get targeted traffic from the search engine marketing then consider a good keyword domain that is related to your web site topic. This simple technique has proven to work with search engine marketing for indexing (position) and overall keyword weighting. Now there are other factors to get considered by search engines like properly preparing your meta tags in the html. The meta tags that still hold importance to search are Title Tags, and Description Tags. Keyword tags do not hold the same importance like it use to. Another important factor is on page keywords, these are relevant keywords found on the body text of your website and choosing the proper keywords with relevance, keyword weighting (4-7%), as well as keyword proximity will be the difference between your website getting listed page 40 or page 2 or even page one in search engines.

Another important internet marketing puzzle piece for search engines is link building. This is the process were you get your website links listed on other important websites. There are different ways do accomplish this - reciprocal links and one way linking. Reciprocal linking involves you trading links with other webmasters, be sure that your website topic is relevant to link partners site. The other link building option is one way linking; this process involves you submitting your site to directories in the proper categories. Which is better? Research has shown that one way linking holds more importance to internet marketing In search engines that reciprocal. How many links should I drop? Never stop dropping links. You should continuously do link building it shows your site as importance to search engines. Remember when submitting links to have you text link contain important keywords relevant to your site.

The work involved for Search Engine Internet Marketing is extensive and to be honest hard if not done correctly. Organic search is a process and takes time so be patient and try to collect as much information as possible when entering this field before getting started.

Now there are internet marketing paid options that deliver traffic to your site faster than the initial process of search engine optimization. Don’t shy away from paid options because if you want to be successful online you really should consider FREE and PAID internet marketing for you internet business website. Some paid options include PPC or paid per click. This process is very fast way to get targeted traffic to your website by bidding on PPC keyword text ad placement in search engines. The more you are willing to bid the higher your placement will be in search engines. This option can run you a few dollars a month to a hundred dollars a month or even a few thousand a month depending on what you are selling and marketing and the size of your internet marketing budget. If your PPC campaign is not done correctly your budget be gone before you can blink so be sure to research this option before you jump in.

Another paid option, which has taken the internet by storm, is Million Pixel Home Page internet marketing. These NEW search engines marketing explosion is returning high amounts of traffic for a fraction of the total cost of PPC. Reports are showing great click through rates, increase in sales as well as overall increase in website for those sites that are participating. The cost is affordable and is a one-time payment in which the Million Pixel Home Page webmasters keep your website link on line for at least 3 years. This type of internet marketing will pay for itself time and time again. These Million Pixel Pages create traffic by creating buzz with unique SEM techniques that get visitors in and visiting your site and besides people seem to love them. It has been proven and it really works.

Remember the lifeline to your websites is traffic, with out it you website will never be discovered and never succeed. The above options are proven methods you should consider. Research all option before jumping in, the more you know the better.

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About the author: This article was written by Wayne Hagerty certified Search Engine Internet Marketing professional with years of experience. To get continuos traffic to your own business and website is as simple as visiting the Million Pixel Page a new hot online traffic generating system. Learn more about how his unique Internet marketing platform can bring your site continuos high volume traffic for years to come. Get traffic now at: Millionpixelpage

By: Hans Hasselfors, Sun Jan 29th, 2006 03:02:46 PM

Affiliate marketing’s been a staple of the internet marketing scene for many years now. It’s highly touted as a money maker for newbies and experienced marketers alike. But does it really pay to be an affiliate marketer? Let’s take a look to learn more…

Basically affiliate marketing’s an agreement between a web site owner and a merchant. The web site owner’s actually an advertiser for the merchant or product creator. The agreement is a contract between the two parties that stipulates that the site owner can use various methods including the space on his site to promote the merchants goods. The merchant meanwhile agrees to pay a percentage of each sale generated through the affiliates personalized link.

This benefits both sides because the product creator spends nothing to advertise their goods and the affiliate pays nothing to research and develop new products.

This creates a win-win situation.

The product creator wins by saving money on advertising, which is one of the most costly aspects of doing business, by passing this cost on to affiliates. Basically it’s a pay-per-performance deal because the merchant doesn’t accrue any costs until the sale’s made and the merchant pays the specified commission.

The affiliate marketer wins by being able to sell an already developed product, thus saving the time and money on the front end by not having to deal with R&D and product creation. The product is already developed and proven by the merchant, and all you have to do as an affiliate is find as many prospects as you can that will bring in the profit for both the merchant and yourself.

Another benefit to the affiliate is that most programs are free to join and have pre-made sales material so your marketing experience doesn’t have to be that of an expert.

Probably the biggest benefit to being an affiliate marketer on the internet’s the internet itself.

Because of the global reach of the internet it’s very easy to reach tens of thousands of prospects for almost any type of product line. It’s also very easy to intensify your efforts as an affiliate marketer to exploit new and productive strategies such as viral marketing, ebooks, special reports and autoresponders.

Lastly, as an affiliate marketer you get to pick and choose between many different products to promote. You’re not married to a specific product or even a specific product type. Your risks are minimal because there are no long term binding contracts so if one product doesn’t bring in a profit you can quickly and easily replace it with another.

All in all affiliate marketing’s still an excellent way to earn income from the internet. Perform your due diligence, find a hungry market, find a good product and go for it!

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About the author: This article was published by Hans Hasselfors, from PowerClickAds.com. Get the net working for you. Join a community of like-minded affiliate marketer’s and make your living online. Become a member of: PowerClickAds

By: Josee Bedard, Thu Mar 2nd, 2006 10:25:57 PM

Review of the LAST Corey Rudl interview — a 150-minute recording hosted by direct marketing legend, Dan Kennedy!”

Product Title: “The Ultimate Internet Entrepreneur”

I’ve been listening to a 150-minute audio recording of Corey Rudl and Dan Kennedy — the two great legends of Internet marketing AND direct marketing — discussing how anyone can make MILLIONS of dollars using the Internet teamed up with direct mail, radio, TV, classifieds, and MORE… … And I’m convinced you’re going to find their strategic blend of offline and online marketing strategies to be as priceless as I have! With this newly released “Ultimate Internet Entrepreneur” audio recording, you’ll be a fly on the wall as you listen to Dan and Corey share their personal portfolio of winning test results from million-dollar marketing campaigns they were each part of!

You get their entire unedited conversation, including…

How to get permission from first-time buyers to BILL THEM AGAIN, over and over, for more of the same product or service, for years to come! The Four-Stage Cycle that occurs every time a new marketing technology is invented — and how you can make MILLIONS at every stage — not just as a lucky “early adopter!” How RICH marketers think differently than POOR marketers! Get insight into the genius minds of Corey, Dan, and their millionaire clients — and learn exactly how they “think” their way to wealth! The 2 blockbuster marketing ideas that Corey got from Dan, which made him over $100,000 in profits — in less than 24 months! Amazing TRUE story: Two guys sold almost IDENTICAL products, with the SAME offer, to the SAME audience — yet one guy made $2 million MORE… all thanks to just one simple strategy! … and that’s just for starters!

If you haven’t heard of either of these marketing giants before, you should know that Corey was the recognized expert in online marketing for over a decade, with over $40,000,000 in online sales (sadly, he passed away in June)…

… and Dan’s made hundreds of MILLIONS of dollars for his clients, who include Weight Watchers, Amway, and the $200-million-per-year Gunthy-Renker Corporation (famous for its celebrity infomercials with Tony Robbins and Vanna White).

This audio recording contains the very same information that they only shared with their “inner circle” of multi-millionaire friends and clients… until now!

I give this audio recording the highest rating possible!

If applied properly to ANY business, the strategies revealed on these three CDs — and accompanying 306 pages of supporting books, reports, and transcripts — could conservatively add $10,000 per month to your bottom line!

Click below to start listening right away…

www.marketingtips.com/kennedyrudl/t/862435

By: Peter Wise, Mon Jan 2nd, 2006 01:31:26 AM

So your website is beautifully written, the keywords are all in place and everything seems just fine. But hang on, half or more of potential customers will probably never find you - and many of those that do could find your web copywriting baffling, unappealing or even offensive.

How come?

Well, it’s not called the World Wide Web for nothing. Like any web, it can act as a trap for the unwary. And a web that stretches all across the world is going to contain a great many linguistic and cultural pitfalls.

To start with, there’s really no such thing as Standard English. Standard American English, yes. Standard British English, of course. But for once, Oscar Wilde wasn’t exaggerating when he said that we’re two countries separated by a common language. And it can make a big difference to your web copywriting.

Here’s an example. If you’re selling a product that almost anyone anywhere in the world could want, like specialist jewelry, then you write your site with appropriate keywords - ‘custom-made jewelry’, ‘handmade silver jewelry’ or whatever. However, you should consider also doing those same keywords but spelling ‘jewelry’ as ‘jewellery’. That way you won’t miss out on more than half of the English speaking world - those who don’t use American spellings.

But even if you’re savvy about US and UK spelling, you’d be amazed at how many other potential differences there are out there. You can easily see this for yourself if you have a recent version of Microsoft Word on your computer.

Simply go to their language options (Click on Tools, then Language, then Set Language). They’ll do a spelling and grammar check on your document in no fewer than eighteen different variants of English. They list everything from Australian English to Zimbabwean English. Not only do they have Caribbean English, they have Trinidad & Tobago English (those countries being but a tiny part of the Caribbean).

How on earth do you cover them all? The answer is that you don’t. Not all of them. But if you’re an American site it’s worth remembering that between them, countries like the UK, India, South Africa, Australia and much of the Caribbean can add up to a great many potential customers. In numbers, at least, a lot more than those who live in the States. And that’s not even counting Canada, where the words and phrases they use can at times baffle Americans and British alike.

Remember too that many, if not most, people learning English for the first time learn British English. So you could be missing a lot of searchers if you’re not covering at least some of the main bases with your keywords. It’s true that search engines are getting better at recognising different forms of the same word, but they still have a long way to go.

If you’re serious about marketing across frontiers, it’s also worth taking cultural differences into account on the web. Copywriting styles that go down a treat in New England can sink like a lead balloon in the old country. To oversimplify, Americans want to be sold to, but the British want to be seduced. We prefer reason, politeness and avoidance of excessive claims - factors that will probably leave the average American (or German) consumer cold.

But there’s much more to it than that. In most western cultures, the individual is all; in others such as China, the community or group is much more important. In the same way, some cultures prefer predictability and order, others emphasise risk-taking. Your web copywriting will need to reflect that.

Humor can work in both the US and the UK, but in very different ways, so it’s a tactic to be careful with. Note the American spelling of humor - in the UK, it’s simply seen as an American spelling. But write it as ‘humour’ for an American audience and they’ll most likely think it’s a typo. Not good for your credibility if you’re a British site trying to market across the Atlantic.

The same goes for common words like ‘centre’ and ‘colour’ and all those words which the Americans spell with a ‘z’ and the British spell with an ’s’ like economise, realise and sympathise. (And note that in a list of three items like that, the British don’t put a comma after the ‘and’.)

As for vocabulary, there are the well-known words like ‘fanny’, ‘rubber’ and ‘bang’ that will be innocuous in one country and potentially offensive in another. (As a young innocent travelling round the States many years ago, I once tried to cadge a cigarette by asking if I could bum a fag. Not a question I ever asked again.)

But many, many other words or phrases can have unintended effects. I remember reducing an American girlfriend to hysterics when I talked about ‘paddling in the sea’ (that’s walking with your feet in the water, in case you were wondering). And just last summer I completely baffled the guy in a Canadian fishing tackle shop by forgetting where I was and asking for a wire trace. I meant metal leaders for lures; he thought I was doing covert surveillance.

Never mind regular words, just the sounds can differ. Take something as mundane as a dog bark. It’s “woof woof”, right? Yes, unless you’re in Italy, where it’s “bau-bau”, or Austria where it’s “wuff-wuff”. And you’ve got to love Rumanian dogs: they go “ham-ham”. It’s the same with cats - there are at least half a dozen ways of spelling “meow”, depending on the country.

Even the length of the text can catch you out. Take that beautiful piece of text that fits so well between those two pictures on your product page - if it’s going to be translated into German or Norwegian, you’re going to need up to a third more space.

In other words, there are innumerable hazards out there. And it’s all worth considering if you’re serious about marketing worldwide, and you have a webpage, a section or even a separate site for potential customers abroad that you want to optimize (or is that optimise?)

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About the author:Peter Wise is a freelance advertising copywriter, website copywriter and Search Engine Optimization copywriter based in London, UK. He also writes direct mail, brochures, newsletter articles and press releases. If you’re looking for a freelance UK copywriter, please call +44 (0) 7767 687524 or visit Ideaswise.com

By: Gail Morris, Mon Jan 2nd, 2006 01:33:20 AM

Information sells well - online and offline. The difference is that online information gives the reader instant gratification. You just point, click and read. No traveling to bookstores or waiting for your order to come in.

So how do you harness this power? How do you make this work for you?

Ebooks are a powerful viral marketing, affiliate marketing and direct response marketing technique in one package.
Just imagine selling your ebook to a customer but the income doesn’t stop there. You have back links in the book (affiliate links) pointing to other software and information products your reader may need. You have also added this customer to your list, which allows you to market to them in the future.

Never recommend a product or information that you haven’t already read or used yourself. These are your readers who will come to depend upon your recommendations and when those recommendations result in something that is valueless you have lost not only one sale but many down the road.

There are no copy costs, delivery costs, postage costs, printing costs and friends can share freely across the Internet, from sea to shining sea!

The first thing you must have is an ebook over which you have master rights. This isn’t the time or the place to discuss the ins and outs of resale rights but suffice it to say you must own this piece of property. This is an ebook you’ve either purchased Master Resale Rights to or you’ve authored yourself.

Ebooks are also viral marketing products. You can set them up so they are given away between friends and each of the affiliate links in the book remains yours. You can offer an ebook through a tell-a-friend script on your site - when your customer tells three friends about your site they get a free book that they can also giveaway.

You can give this book away on other people’s sites (who have similar content), through other peoples lists (joint venture), on forums and chat groups and in your signature line. Don’t underestimate the power of valuable information being passed from person to person. Especially when that information is NOT about Internet Marketing. Find a niche that is under exposed with a large audience and you’ve got the real makings of a virus!

Your abilities to use ebooks are only limited by your imagination. Brainstorm with another person and think outside the box. How else can you use a product you’ve developed once, to generate another income stream?

The most important piece to this puzzle is to take action on your ideas. Ideas, no matter how good, are useless if they are not acted upon.

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About the author: Gail Morris is an e-book author and owner of YourEZBooks.com She teaches others to research, write, publish & market e-books through her free BookMark It! e-zine. People who request BookMark It! also receive a free report to improve their current business or motivate them to start a new one.

By: Michael Riley, Sat Feb 11th, 2006 02:02:47 PM

Dealing with business collection is something that every company faces at some point. A single client in collections can hurt your business, not only financially, but also in terms of frustration and lost time. The good news is that you can easily avoid most situations that would leave you in the lurch if you follow some basic steps.

Here are five key areas of business collection that every decision-maker needs to cover in order avoid using a collection agency and to maximize the chances of getting paid on time:

#1 - Do top-quality work

One of the most common justifications for customers not paying their bills is claiming that the work wasn’t done properly. Disputes can leave you in collection limbo for months, even years. And many businesses just give up.

Time is money. The quicker you get in and out with quality work, the more you make. The key is to do what you contract to do.

Most business owners take pride in their work. But if your client perceives a compromise in quality it could give them an excuse to delay payment.

A thorough understanding of your client’s expectations is vital. To make sure you’re clear about what you’re expected to produce:

#2 - Communicate clearly with your clients

Unrealistic expectations about a job can lead to delays in getting paid if the end results aren’t what your clients envisioned. Don’t assume that they see the same mental picture that you do, or understand the necessary steps and costs involved. Spell it out for them up front.

Brief your employees and subcontractors to communicate changes and problems to you right away. Also, make sure that your people treat your clients with respect and courtesy. Tension and conflict only cause communication to break down.

And good intentions and clear communication must be backed up by thorough documentation:

#3 - Do all of the paperwork

Business collection is almost always a no-win scenario if you can’t back up your claims. Without proper documentation, you could find yourself in a “he-said, she-said” situation that leads to a dead end when you try to collect. You’re not insulting your client by requiring a written agreement, or for any subsequent changes to be agreed in writing.

#4 - Evaluate your potential client before you contract

You should feel comfortable that the people you contract with are good and reasonable. Some won’t pay until you force them into collections. You have to trust your gut instinct. Go with that, and not your wallet!

You’ll probably have at least two or three chances to interact before making a commitment in writing. People give off all kinds of indications that result in our having a feeling about them. Look for obvious warning signs, such as being asked to work without a written contract, or to accept changes without documentation. If you’re a subcontractor, make sure that you pay attention to the general contractor’s reputation. Don’t assume that you will be an exception to their noteworthy practices.

There’s nothing wrong with researching your prospects. Check them out, especially if you’re working for them for the first time, because they will almost always check you out!

And you’ll save yourself a lot of time and frustration when you:

#5 - Have a plan

Every company should have a plan that details, at minimum, its procedures for business collection. Most potential problems can be easily avoided by following an effective blueprint for doing business.

The longer a problem continues, the worse it gets. Don’t let it fester. Problems often intensify simply because the business owner isn’t prepared to address them. Don’t be shy about covering yourself! Your best bet is to avoid the extra work and frustrations involved with business collection.

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About the author: The best mentors for small business owners are people who run successful businesses themselves. For more information on collecting past-due accounts and other tips to help you prosper in your venture, please read more of what these business veterans have to say on a variety of topics at http://www.bymichaelriley.com

By: Rachael, Sun Jan 29th, 2006 02:50:37 PM

How much is your time worth?? And how much of it do you spend on trying to get other sites to link to your site or searching out relevant blogs and posting comments just so you can get a link back to your site one at a time?

What if you could automate all that?

Imagine a tool that would:

* Take in keywords you enter OR pull keywords from Google Sandbox or Overture.

* Use those keywords to find relevant blogs on blogger.com.

* Automatically post your comments to those blogs, including that all-important link back to your site.

* Skyrocket your link popularity!

http://rburns17.wolfapache.hop.clickbank.net

This is an amazing blog link generator!

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by Nickolay Bokhonok

Link exchange has got under very curious eye of search engines. These days search engines become more and more professional in telling natural link building from unnatural. Due to this fashion of telling natural from unnatural you have to be very careful when exchanging links.

One of the crucial elements in making your link exchange to look natural for search engines is to use different anchor texts.

It seems illogical, at first sight; because the core aim of link building is to get as many backlinks with your keywords as anchor text as possible. So, on the surface, if you want to grab 1st position in Google for ‘car loans’ you must get as many backlinks with ‘car loans’ in anchor text as possible. But in real life this logics will fail you…

Because you have to look on this problem as search engines do; otherwise don’t expect good positions from search engines if you don’t play by their rules.

For search engines it looks super unnatural if all the anchor texts of all your backlinks are the same. Search engines ‘think’ (and, by the way, they are right) that if your site gained backlinks naturally, at least some anchor texts should be: ‘click here’, ‘click this link’, ‘here’, ‘more info here’, ‘learn more about it here’.

Maybe, 3-5 years ago search engines would never care about this. But now there are many solutions that automate link building, and good solutions can help you build over 100 links per day. And for search engines it’s a problem, because good solutions will build good links, and for search engines these links will look very nice. And it means those who have these solutions have advantage over those who don’t have them. So, actually search engines are fair about giving a favor to the sites that build links naturally, and - on the contrary - put to watch list the sites that manipulate with links shamelessly.

How to look natural?

The answer is simple. When building backlinks, make sure that portion of your anchor texts are not your keywords, but a mixture of ‘click here’, ‘learn more here’ and other *junk* words that inevitably appear when you get backlinks naturally.

For example, you want to get good position for ‘car loans’; in your place I would use these anchor texts: ‘car loans’, ‘good car loans’, ‘car loans here’, ‘click this link’.

Surely, make accent on your keywords (otherwise - no sense to build links), but diversify them. Make up to 10-20% of your backlinks to have texts that don’t have your keywords inside anchor.

What is the ideal percentage?

If you ask this question, perhaps, you are kidding yourself. Search engines will never disclose the percentage of links that should have ‘click here’ and other ‘junk’ words inside. That is why - don’t even try to find ideal percentage.

I would recommend you to mimic real life. In my experience, from 5 to 30% of natural backlinks contain ‘junk’ words. And it’s up to you to decide how many links should have your keywords in anchor. Just bear in mind that you should look natural. And when you look natural, search engines will never affect you with their changing algorithms, because search engines will never fight natural sites.

Be wise, be natural, and be successful with link exchange.
Nickolay Bokhonok - inventor and owner of Internet marketing tools. Latest solution from Nick - Free Link Exchange Tool

by Ester Rebecca del Fierro

Website promotion is getting easier everyday because of the many methods you can do to advertise sites. One new strategy is what we call three-way link exchange. Asking a webmaster to trade links with you, or also known as two-way link exchange, is now common to most people. But this new strategy that we?re talking about is not yet used by many. Let us first review some common terms and its definitions.

Two-Way Link Exchange (or simply called as link-exchange) is simply looking for other sites that is somehow related to your website and ask its webmaster to place link from their website to yours and in return, you will do the same. This is now done by almost all of the webmasters in the world. This means increase of inbound links plus of course helping your site visitor to look for other sites, which might be helpful to them.

Three-Way Link Exchange is somehow similar to two-way link exchange but the difference is instead of putting a link to another site on your own site, you will place its link on the other site you have. Sounds complicated? Let me discuss it furthermore.

Three-Way link exchange is a cultivated term not a generic term. This term is used in case when more than two pages are involved in linking. It means that Page A is linking to Page B and Page B is linking to Page C. But Page B is not linking to Page A and Page C is not linking to Page B.

This is usually done when you own two websites. One website has already many back links and page rank and the other one don?t have many back links and/or don?t have page rank. You put a link to another site on the website that has already many back links and/or page rank and in return, your link exchange partner will put a link of your site that doesn?t have any page rank yet.

This type of link exchange is best done when you have a new website and you want to have a good page rank as soon as possible. Of course, that still depends if your link exchange partner has established a good page rank already. So be sure to choose a good and well optimized website before you ask to trade links with its webmasters.

Some webmasters are also using Four Way Link Building methods, however, this is not yet advisable since it?s already complicated and it?s already hard to keep track of your inbound links and link exchange partners. So in the meantime, be free to use the common link exchange strategies since it?s already tested.

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WickedInnovations give excellent SEO and website promotion services all over the world. Competitive SEO specialists will be helping you to promote your websites. For immediate SEO and website promotion services, send a message at erfdelfierro@ispx.com.ph.

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by Florin Costache

I’ve listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a site) to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.

Before we get down to business, I have to tell you this very important detail: don’t start promoting your site until it has some content - it’s unlikely that you’ll get good results when you promote an empty site!

1. Directory submissions - this is a very important step for a new site, because this is probably how search engines will first find you. What you will need:

* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.

* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.

* a list of seo-friendly directories -
http://info.vilesilencer.com/main.php?rock=seo-friendly.php has one of the best lists of seo-friendly directories.

Now here comes the hard part: take that directory list, visit each directory and submit your site cycling your titles and description on each submission. This is the hardest part mainly because of the amount of workload - don’t worry, this can be made bearable by using 2 utilities: Roboform (www.roboform.com - which you can use with Internet Explorer and Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ - a Firefox only plugin).

2. Reciprocal links (link exchanges) - I personally don’t use this method anymore because it’s too much work and there are not enough rewards! Link exchanges used to be a very powerful method in the beginning of Google and PageRank, but not anymore. This doesn’t mean that reciprocal links don’t work anymore, it’s just that they’re not that important anymore.

However this is one step you could follow when you have little competition, somewhere in the range of 300 000 or 400 000 results for your search word or phrase.

3. Reprint rights articles (submitting articles to article directories) - this is one of my favorite methods of obtaining backlinks: it requires little time, it’s free and you can (possibly) get a lot of return on your investment!

Writing articles gives you perfect control over the environment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites - a good article will get you a good number of backlinks!

One last thing about article writing: never, and I mean never post the article that you’ll distribute on your own site! Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs. Your site should be as clean as a whistle, with as much original content as possible.

4. Buying links - in my opinion, if you are not an expert in search engine optimization you should not try buying links to improve your rankings. There are a lot of factors to take into account when looking to buy links: theme of the site, the traffic that the page or site gets, whether that traffic is from natural and sustained (not from PPC, traffic exchanges or such methods), PR, anchor text and many more!

However, if you decide on buying text links on other sites, do the following:

* choose well established sites that have the same theme as yours.
* the link should be spiderable: check the robots.txt file, nofollow metatags and the rel=”nofollow” link attribute.
* make the link look as different as possible from a bought link: surround it with text and avoid placement in the site’s footer or in an “Advertisements” or “Partners” box.

5. Link baiting is one of the most powerful method of online promotion, but this should be used only when your site is a little bit older and stable - getting a lot of links in a short time span can actually hurt your site.

There are a few hooks that you can use to attract links:

* news: get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.

* resource: gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.

* controversy: this kind of link baiting can actually get you on the wrong side of some people because it requires contradicting a popular point of view or an authority figure. So tread carefully!

by Tom Dahne

Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.

First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.

Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the philosophy of, “You scratch my back, and I’ll scratch yours.” If the site you are promoting contains valuable information, it is likely other webmasters will accept a reciprocal link invitation. This is especially true if you are willing to display a link to their site in a prominent, organized directory.

Remember, credibility is key. Do not link to sites with little value, sites on unrelated topics, or link farms and FFA sites. Google will assign some value to reciprocal links that it deems relevant. Sites containing the same keywords and information will be viewed as connected sites, and will thus count towards your “votes” as a credible site.

How to Organize a Reciprocal Link Campaign

First, seek out the websites you would like to exchange links with. Try to pick sites with a higher Google PR than yours. Then, politely email the webmaster and explain why their readers will benefit from a link to your site. Show them the page that their link will be posted on. Make sure there are not too many links on the page, that they are credible, and be sure to list the links by category.

Having trouble getting a positive response? Try a few of these “tricks of the trade”.

When you ask a webmaster to participate in your reciprocal campaign, enclose a pre-made html code so it’s an easy cut and paste job to create the link.

If your site distributes a newsletter, start a contest for ad space. Offer to advertise a website in your publication- in addition to a free link- to the sites that offer you a reciprocal link.

You can also try posting testimonials about other sites on your homepage. When you’re finished, send a link to your comments to the webmaster. Who would pass up the opportunity to brag about a great review?

Get creative! There are plenty of ways to entice people to join in your campaign. The key is to be polite and to-the-point. Let the webmasters know how THEY are going to benefit from the exchange.

Reciprocal links are less valuable than non-reciprocal in the eyes of Google and other search engines. However, relevant links do count towards your overall Google PR.

More importantly, a reciprocal linking campaign helps you connect with other webmasters in your community. You can exchange visitors and help strengthen the online presence of your website topic. Being an active member of a connected community increases your credibility, and helps you stay in touch with changing times.

Another very important strategy in your linking campaign should be the submission of your website’s domain name to highly relevant link directories and the best way to quickly submit to over 350+ link directories is by using the Link Directory Submitter.

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About Author: Tom Dahne and Paul Martin are the creators of the very popular Directory Submitter Software found at http://www.directorysubmitter.com

by Michael Turner

On the Internet, links are very important for websites to accumulate because they have such a heavy bearing on a website?s relevance and ranking when certain keywords are searched for. As a result, many websites are working hard to get more links to their site than their competitors so they’ll have higher rankings. This sounds great in theory, but getting links may seem like a difficult or even impossible task to you. It is not however, because of reciprocal link exchanges.

Every website wants more links so you simply make the offer to trade, that is, you link to them and have them place a link back to you. Of course, there can be some things that stand in your way with this technique, but there are ways you can lessen the likelihood of rejections for a reciprocal link and ways to find certain link partners as well. Read the following tips for more information.

Tip #1 - Identify Websites

The first thing you want to do is identify websites that you would like to link to your website. These can be websites that offer indirectly related products to what you offer on your website, or any website you can think of that would have a market for your products as well. Also, you want websites to link to you that are popular and have a high search engine rankings already because this means they likely have a lot of traffic. The more traffic a website has that links to you, the more likelihood that your site will get traffic from this link. Do your homework and get as many good links as you can.

Tip #2 - Link First

Once you have identified the websites you are interested in linking to, you should then go ahead and link to them first. When you e-mail them, you can simply say that you really like their site and have added a link on your website to theirs and you would appreciate it if they add a link back to you. Then, if they do not link to you within a reasonable period of time you can send a follow-up email, always polite of course! If they still do not link to your website, simply remove their link from your site. This method will work for the majority of websites you proposition.

Tip #3 - Information

When writing e-mails requesting links, make it easy for the webmaster to link to you. People are extremely busy but many are willing to help you if you make it easy for them. If you make it difficult, they will not be as likely to help simply because of the effort it requires. As long as your provide the link you want, the URL, title, and description of your website, you’ll have a great chance of getting that new reciprocal link.

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About the Author:
Michael Turner shows you exactly how to increase web site traffic in his free 7 part mini-series. Grab it today at http://www.powertraffictactics.com/

By: Joan Pasay –Copyright 2005, Sat Dec 10th, 2005 12:41:44 AM

I am really depressed today. An old e-newsletter flame that dumped me many months ago sent me an email out of the blue. I hadn’t received any emails from this old flame in months. I did not even think I was still on the list. Receiving that e-newsletter conjured up feelings of betrayal and hurt that I thought I had resolved after dozens of sessions with my therapist. And to make matters worse, the email newsletter was trying to get me to buy some product, from another company, that my old flame was ‘recommending.’ My flame did not even have the decency to send me an email newsletter about how things were going in his neck of the woods. I still can’t believe any of this is happening.

My therapist says that journaling about my problems will bring clarity and understanding. I hope she’s right. I guess the best place for me to start is to outline how this sordid affair ever began in the first place. If I get emotional, please forgive me. I really cared for my old flame and my heart is still a little tender. I just don’t understand how any of this happened. I never signed up for the pain and tears my old flame left me with. I never signed up for being dumped by an auto-responder email newsletter. But let’s go back eight months so I can tell you how this auto-responder and I first met.

Back in May, a friend of mine told me about a great self-development book she was reading. She couldn’t stop talking about it; every time I saw my friend she talked and talked about the book. She kept on telling me I would really like it. After days and days of hearing about the book I went online and bought it. What do you know, my friend was right! I really liked the book. Within the first few chapters I was putting the methods into practice and seeing great results.

After reading about a quarter of the book I wanted to know more about the author and his company so I followed the URL on the back of the book to the author’s website. There was a ton of information about the book as well as highlights of courses and seminars that were being offered at different locations around the world. It seemed that the company was offering seminar versions of what was covered in the book for those who either had ADD or were short on time and where unable to read the 400-plus-page book. I didn’t really pay much attention to all the information about the courses and seminars since I already had the book and didn’t mind the lengthy read. I did notice an e-newsletter signup box on the homepage, though. “Why not?” I thought. Maybe I would find out more ways to apply the principles in the book.

Soon I was receiving e-newsletters every Wednesday. I was right! Each email newsletter outlined different methods from the book. There were lots of real life application examples and testimonials from people who had also applied the principles. Oh sure, there were ads mentioning the courses and seminars, but I didn’t mind. Within a few weeks I was looking forward to getting my weekly e-zine. It was official. This e-newsletter and I were going steady.

A few weeks later, Wednesday came and I didn’t get an email newsletter from my flame. I was perplexed. Those weekly e-zines were really helping me as I studied the book. I did not want to miss any of the valuable information so I went back to the website and signed up again. Just like when I signed up the first time, the signup form asked me for my name. I was already signed up under the name Joan and wanted to see if my original signup was still out there. I knew the only way I could track my signups was to choose another name. I picked an alternate name, went ahead and signed up, and eagerly awaited the next e-newsletter.

Soon I was back on track and receiving the weekly e-zine. I could tell my second signup had worked because my alternate name was being used. It was kind of funny and I wondered if anyone ever looked at the names on that email newsletter list. I guess I will never know, but at least it gave me a bit of a giggle every time I open my weekly e-newsletters and read the opening salutation of ‘Dear Squidlips.’

A few weeks after my Squidlips signup, I started to get strange feelings of d骠 vu as I was reading my weekly newsletter. Had I seen this email before? I located my book folder in my email client and looked through all the email newsletters I had received from this company. I could not believe it. These e-newsletters were set up on an auto-responder service! My weekly Dear Squidlips emails had started back at the beginning of a series of email messages. I WAS having d骠 vu; I was reading emails I had already received!

Now my knickers were in a twist. This was not a weekly e-zine! This was a series of promo messages! What was the deal? I had experienced flings with auto-responders before. I knew the drill. I had been on ‘five day e-courses’ and known all along that the messages were sitting in some database waiting for me to signup. I knew when I subscribed it would trigger a series of messages to get delivered to me in a certain sequence. Heck, I even used email auto-responders with my own business. What I had not expected was to get into an auto-responder fling when I signed up for a weekly e-newsletter. I thought this email newsletter and I had made a commitment. I thought we were going steady.

After a sleepless night of tears and accepting that I was having a relationship with a database, I decided to stay on the list. Weekly e-newsletters kept on coming addressed to Squidlips. After a while I forgot about the auto-responder factor and started to enjoy the content in the auto-responder e-zines. Deep down I knew I was having a fling but I didn’t care. I was still reading the 400-plus-page book and I thought the articles in the e-newsletters really enhanced my reading.

Months went by. This was getting to be quite the auto-responder fling! Email message after email message appeared week after week addressed to Squidlips. But then, one day the tone of the email newsletter seemed a little different. The email message basically said I was being dumped. Well, it didn’t say the word ‘dumped.’ It said since I had not bought anything that the newsletters were promoting, this would be the last e-newsletter I would be receiving. Translation: “We have tried and tried to get you to buy a course or seminar and we don’t know any other way to convince you to buy something and we have given up, so get lost…loser.” By the time I finished reading the e-zine I was in tears. It was probably my own fault, but I had grown attached to these emails and I really looked forward to getting them.

For days I was in a funk. I cried, ripped the down feathers out of my designer pillows, and got really depressed. Day after day I visited deeper and deeper recesses of my being that I did not even know existed. The depression grew worse and worse. I wondered if that auto-responder e-zine, or whatever it was, knew I had paid $40 for their book. I laid awake, night after night, asking the Universe why this company had a weekly e-newsletter signup form in their homepage that was really a series of canned emails tailored to promote their products. Weeks went by and the confusion remained. Would I ever recover from being dumped by this auto-responder?

When I was able to leave the house without fainting, I booked a few sessions with my therapist. Maybe she could help me realized why I was so hurt. It took a lot of deep breathing, but I soon found the root cause of my pain. At first it was hard for me to wrap my head around the truth, but I think my depression was triggered by this company ‘unsubscribing me’ from their e-newsletter list. I thought the way this opt-in email newsletter stuff worked was that I got to do the dumping. I thought I got to ‘unsubscribe’ when I wanted the love affair to be over.

In the past my auto-responder affairs have ended and my life went on without much longing for the arms of my absent email lover. I admit for a few days I would miss getting the emails, but let’s face it, when the affair started I knew it would be no different than the summer I had that hot and heavy romance with Melvin from Cleveland. All summer I knew come Labor Day, Melvin would leave his grandmother’s house (which happened to be across the street from mine), go back to Cleveland, and I would never see him again. I knew most likely he wouldn’t even write me. We didn’t care what was going to happen when school started; Melvin and I smooched every minute of every day and made the most of that summer.

Most of my auto-responder email affairs have been exactly the same as my summer with Melvin. Hot and heavy for a while, lots of frequent in-your-face contact, and then nothing. Sometimes some of my auto-responder lovers have encouraged me to signup for their regular email list because they wanted to continue our relationship with something more formal and real-time. Some just stop emailing and I never heard from them again. Regardless, I knew from the beginning that the email relationship was a ‘Melvin’; I knew the email relationship was a short-term fling.

It had been months since this all happened and I thought I was over my old e-newsletter flame. That auto-responder that masqueraded as a going steady e-newsletter relationship was tucked away in my past. I really thought the flame had been snuffed out months ago. I remembered that last email; how could I forget it? The company had been clear and had had no qualms about telling me I was being un-subscribed for lack of purchase. But then, as I mentioned at this beginning of this journal entry, out of the blue, I got a lone message from the company. I’ll admit my heart sang a bit when I saw the email message sitting in my in-box. I thought the company had experienced a change of heart and really did love me. I thought my email flame wanted me back.

I was wrong. The email was worse than my last Dear Squidlips email (that should have read ‘Dear John’). I guess the company thought they would try to get me to buy something from a company they were ‘recommending’ since they had not experienced any luck with me buying something from them.

I’m happy to report that earlier today, I un-subscribed myself from their newsletter list. I didn’t want to get my heart broken again so I took matters into my own hands and dumped the company from my in-box. When I un-subscribed from the list, I was asked why I was leaving. I was happy to answer the question:

“Summer was great, Melvin, but school is about to start and you need to go back to Cleveland.”

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About the author: Brought to you by Joan Pasay and The Email Marketing Club, The Only Place On The Internet Where Email Marketing Is Fun! Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss: http://www.emailmarketingmadeeasy.com/email_marketing_club Need Email Marketing Help? http://www.emailmarketingmadeeasy.com/pages/services.asp

By: Toya Young, Sat Jan 28th, 2006 02:09:51 PM

Building a network marketing business can be a daunting task when you are just starting out. By following theses six tips you will guarantee your success.

1. Know your ?why?. Your ?why? is your reason for starting a business. Take some time and find out what your ?why ?is. Write it down and read it everyday. This will keep you motivated and focused.

2. Work from the inside out. To succeed in network marketing it is imperative that you devote some time to self development. Read positive books and listen to tapes. You want to develop a mindset of absolute belief in yourself and network marketing.

3. Plug into the system. Be on all of your company?s training calls. Develop a close working relationship with your upline. Follow the footsteps of people who are successful in the business.

4. Take action. Commit to daily, weekly and monthly activities to grow your business.

5. Give it time. Many people join network marketing with unrealistic expectations. It takes time to build a thriving organization. So, give it time and enjoy the process.

6. Take responsibility for your business. It is important to realize that this is your business. You are responsible for your success. It is not your sponsor?s or anyone else?s responsibility to build your business

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About the Author: Toya Young is a Successful Home Based Business Owner. She is coaching a team of other entrepreneurs. She can be reached through her website at CandlesGourmet.com

By: Susan Friedman, CSP, Fri Jan 6th, 2006 11:21:33 PM

When a show is a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you?ve got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit:

1. Identify Where The Show Fits In Your Marketing Strategy

Every show has a purpose. Do you want to introduce a new product to a new market? Increase existing services in an existing market? Increase your visibility in a new geographical region? Reinforce existing customer relationships? Knowing what you want to achieve at any given show is vital to your success.
2. Decide Which Products To Focus On

Your company may produce dozens, even hundreds of different products. Obviously, you can?t showcase all these items at a trade show. Attendees would be overwhelmed. Instead, with one eye on your marketing strategy, select those products that need to take center stage. Remember that 70% of people attending shows are looking for something NEW!

3. Identify Your Target Audience

Ideally, every show would be attended solely by consumers desperate to buy your products and services. However, things don?t always work that way. Determine who the decision makers are in your industry, and exhibit at the shows they attend. You want to spend your time talking with the people who have the power to make purchasing decisions.

4. Identify Your Exhibit Objectives

Clearly explain to your booth staff what goals you expect them to meet during the show. Make these goals quantifiable. Examples could be number of leads generated, target sales figures, gathering marketing intelligence or educating your target audience.

5. Write an Exhibiting Plan

Writing out an exhibiting plan not only clearly deliniates what needs to be done before, during and after the show, what your exhibit team need to do, and a timetable. Include every step of the show in the written plan, leaving nothing out. Re-reading this plan will allow you to identify any items you?ve overlooked.

6. Establish an Exhibiting Budget

An exhibiting budget should include every item needed for show participation. Beyond registration and space rental fees, include charges for show services and transportation. Add in the cost of your exhibit design, signage, graphic, and display materials as well as advertising, promotion and special activities. And, finally, don?t forget your exhibit team?s travel, accommodation and meal expenses.

7. Reserve Your Booth Space

Prime real estate go fast! To get the booth space you want, remember to reserve early. Avoid ?discounted? spaces in out of the way aisles or near the bathroom. The savings realized won?t balance out all the attendees who never get near your booth ? or worse, who go by in a big hurry with other things on their mind!

8. Pay Deposits

Check in with the accounting department to make sure deposits are paid on time. This often-overlooked item can cause all kinds of headaches, not to mention high late-payment charges.

9. Ensure Booth Design Meets Objectives

There are no one-size-fits-all displays. Make sure your design meshes with your marketing plan, helping to support current objectives while maintaining your corporate image. Booth layout is vital. Make sure it contains all the needed elements, including a ?quiet? place to talk with hot prospects.

10. Assess Your Current Exhibit

Give your current exhibit a critical once-over. Does it still look sharp and engaging, or is it tired, faded, and worn? Signage and graphics sometimes travel around the globe several times in a year ? and they don?t always look better for it. Check flooring material for wear and tear as well as your other displays.

11. Purchase New Items as Needed

Order new graphics and signage as far in advance as possible. This way, if there are any mistakes, you?ll have time to make necessary corrections. Additionally, allowing yourself extra time gives you the room to negotiate for the best deals. As you replace worn items, make sure the old ones are disposed off ? you wouldn?t want your booth staff setting up last year?s signage by mistake.

12. Order Show Services

Show services should be ordered in advance. These can include electricity, signage, audio/visual equipment, booth cleaning services, plants and flowers, telephone and computer hookups, waste removal, and furniture. You?ll be sure to get everything you need, and enjoy a substantial savings over those who wait for the last minute to order these items.

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About the Author: Written by Susan A. Friedmann,CSP, The Tradeshow Coach, Lake Placid, NY, author: ?Meeting & Event Planning for Dummies,? working with companies to improve their meeting and event success through coaching, consulting and training. For a free copy of ?10 Common Mistakes Exhibitors Make?, e-mail: article4@thetradeshowcoach.com; website: www.thetradeshowcoach.com

By: Diane M. Hess, Fri Dec 9th, 2005 08:38:41 PM

Get Readers’ Attention

Ezines have quickly become highly effective online marketing tools. Their sheer numbers are overwhelming evidence of their popularity. Each week, dedicated readers’ access hundreds of thousands of ezines– covering just about every topic you can think of–. This explosion of ezines creates a smorgasbord for readers, and competition for publishers.

Often, people sign up for a number of ezines, but don’t read them all. Some customers will decide whether an ezine is worth reading based on one issue. So, you can see how important it is that you every issue is entertaining and interesting. Remember that by keeping readers, you are building and strengthening relationships with customers. When your ezine consistently gives readers information they can use to improve their lives, you become a trusted source.

Meet Their Needs

It stands to reason that content is what makes or breaks an ezine. The first secret to producing a popular, successful ezine is to give readers what they need. How do you know what they need? Stop and think of who your readers really are. Whether your ezine is about financial planning or fly-fishing, your readers are likely novices in this field, while you are an expert. Think back to when you were just starting out, and make a list of things you had to learn “the hard way.” What kinds of articles can you write to help them avoid mistakes and find success sooner?

Helpful hints, quick tips, product and book reviews are enthusiastically devoured by ezine readers. They subscribe to your ezine in hopes of quickly learning how to solve or avoid problems. Interviews with experts in the field offer readers extra insight and increase your ezine’s reputation.

Let’s take an example from a real life, my own. I publish an ezine targeting writers. Since I am a writer, I know the struggles they face, whether they are experienced or just starting out. Articles that give tips on busting through writer’s block, techniques to improve productivity, and lots of helpful organization hints are at the top of my to-publish list. I also might review different software, either strictly writing-related or more general business oriented (for many, writing is a business, not a hobby).

Staying On Top

I make a point of keeping on top of what is happening in the writing business, so that my ezine gives readers up-to-date or even trendsetting information. I do this not only by reading other websites and ezines, but also by communicating with my subscribers. You should do the same, either by prominent placement of an announcement asking for feedback, or by sending a separate email to everyone on your list. If you take the latter route, be sure to have a few specific questions (”which segment is most helpful to you?” “do you consider yourself a novice, experienced, or very experienced in this field”) as well as an open invitation to share ideas on how you can meet their needs.

Every moment you spend improving your ezine is time well-spent. Your grateful readers will show their appreciation by reading your ezine and purchasing your products.

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About the author: Diane M. Hess (http://www.hbpassociates.biz) is an ebusiness professional who specializes in online marketing, business development, and business management through virtual outsourcing. Visit www.EbusinessProfessionals.Blogspot.com for insight on ways you can improve your business.

By: Terry Till, Sat Dec 10th, 2005 12:41:39 PM

Pixel advertising is fast becoming all the rage with new pixel advertising website pages appearing on a daily basis.

So what is pixel advertising and how did it all come about.

The original idea seems to have been started a few months ago by a British student named Alex Tew who was trying to find a way to make an online income and help pay his way through college.

He decided that if you were to divide a web page into a grid formation, consisting of 100 pixels per square, it may be possible to offer advertisers a choice of purchasing any amount of these grid squares and in return they could upload an image or banner and advertise their individual sites.

He set his pricing at $1 per pixel, which equated to $100 per grid square and in total meant that his web page, that consisted of a one million pixel grid, would be worth one million dollars if all available pixels were sold.

Well the idea was innovative and after starting to sell some of his advertising space to friends and colleagues the idea really started to spread and capture the imagination of the Internet world. From this initial start things really started moving fast and traffic to his site began to build at a tremendous pace. It wasn’t long then until the news and media became aware of what had become a phenomena and this news coverage really started the ball rolling.

Approximately three to four months after starting his pixel advertising website he has now sold over $800,000 worth of advertising and has nearly reached his initial goal of producing a one million dollar homepage.

It really does pay to advertise.

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About the author: For free pixel advertising of your website visit: PixeladZone.comThis is a brand new pixel website so all the prime positions are still available to the early birds.

Copywrite Terry Till 2005-12-08

Webmasters and ezine owners may use this article provided they leave all content, the resource box and all links in tact and without content alteration.

By: Jack Connolly, Wed Apr 5th, 2006 01:44:38 AM

What is Search Engine Optimization (SEO)?

It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.

Aspects of SEO: Content

The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant page. Information specialists make use of advanced searching techniques to find deep web content such as information imbedded in databases or dictionaries, but the average user thinks of the first thing associated with his query and types it in. That is why broad keywords on your site will not generate enough traffic because many thousands of pages have that exact keyword. You need specific keywords and keyword phrases.

There must be enough content on the page. Too little information guarantees that the keywords cannot be repeated enough without keyword stuffing. Keyword stuffing is where there are too many of the same keyword on a page. Search engines will rank your page lower if they see your page as stuffed.

Keyword density must be balanced with their relation to the rest of the page. This means that your main keywords must appear in certain areas of the page. They must preferably stand out from the rest of the text. There are a number of ways to do this but it is a new topic.

SEO: Meta Tags

There cannot be enough emphasis on Meta tags. Meta tags are in the invisible part of your page. It forms part of the source code. This is where the Title, Description, and Keywords, are placed for the search engines. Most engines will not be able to find your site if a Meta Tag is not present. This area is very important because this is where you place your main keywords and the description of your site. Once again, the relation to the title, description and content becomes important. Don’t stuff this area with long descriptions since the search engines will throw your page out if the description is too long, or the keywords repeated three or more times. Keep a balance.

You must write a robot.txt file for the spiders to exclude certain parts of your page. The reason is that most of them cannot read Java, and CGI scripts. There are a number of extensions to pages that will lead to exclusion from search engines.

Other SEO factors that also influence the way your page will indexed:

- ALT, TITLE, and AUTHOR tags.

- Number and quality of links to your site.

- Links from your site.

- Sitemap for search engines.

- Names of links to your other pages.

- Color and total number of links

These are just a few of the online and offline factors that influence your ranking. SEO is needed to make your page visible on the Internet where you have to compete with other sites.

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About the author: eKzact Solutions Inc. http://www.eKzact.com - Learn more about SEO at the eKzact Website, this is one of 9 articles on SEO.

“We Put Small Business Online” Helping small business to jump start their online success, profit and growth. We make putting your business online affordable!

By: Praveen, Mon Dec 26th, 2005 12:17:14 PM

Web Design and Development: The Right Tools for the Right Job

As any webmaster knows, designing and developing a website can be a daunting proposition. There are millions of websites out there to compete with, and whether your site’s purpose is to promote your business, inform, or entertain; web design is an important consideration if you want traffic. It’s tough to attract visitors and even tougher to keep them on your website once they arrive.

Fortunately, there are many tools out there for webmasters to make the tasks of design and development easier. Wading through the sea of web tools can also be a time-consuming process. In designing your website, you should be aware of all the components that go into successful development and how to use them to your best advantage.

The first step, other than developing great informative content for your visitors, is to put everything together in an attractive, user-friendly format. If you need a little help in manipulating HTML coding or CSS (cascade styling sheets), you might visit www.xhtmlandcss.com for advice and tutorials regarding these components. CSS in particular is an invaluable tool for webmasters; these are the programs that control the set of styles for your fonts, tables and many other attributes of your website. The ability to manipulate CSS allows you to customize sites such as web forums and blogs and create a website that stands out and gets noticed. You can also amplify the attractiveness and user-friendly attributes of your websites with e-mail and forum signature generation tools from www.needasig.com and brighten your format with free smilies from www.thesmilies.com Internet users love extras, and adding customizable interactions such as signatures and smilies will help keep visitors coming back.

Once your site is developed, you must then undertake the task of optimizing your website for search engines. There are many ways to do this. One is to use relevant keywords throughout your content and page tags–without overusing them–that will help visitors find your website when they’re looking for information. Using a keyword generator such as the free tool at www.keywordmine.com is an easy way to find plenty of relevant keywords and phrases. When incorporating keywords into your content, you should make sure the text reads well. The practice of keyword stuffing to boost search engine ranks not only endangers your listings with search engines, it also turns visitors off to your website and will keep them from coming back.

Another component of website optimization is getting your website listed with search engines. If search engines can’t find your website, neither can visitors! After you have created great content with relevant keywords and lots of user-friendly extras, you should then begin the process of getting your website out there for people to find. You can submit your website URL and descriptions manually. Major search engines such as Google, MSN and Yahoo include links to their submission process for manual submission. However, these links can be difficult to find. You may want to consider using a search engine submission service to submit to several search engines at once; there are many good, free submission services that cover multiple search engines. It is important to remember that submitting your website once is not enough to get it noticed on the Internet radar. You should carry out the submission process on a regular basis. However, you also must realize that submitting your website too often can get your URL banned from some search engines. It is a good practice to submit to search engines every 30 days.

Beyond search engines, you should also list your website in as many relevant directories as you can find to increase your site’s exposure. Strive to find directories that don’t require linkbacks to your website for listings, because reciprocal links carry far less weight with search engines than strictly inbound links. One excellent directory service that doesn’t require linkbacks can be found at www.submiturlhere.com You can find many directories for your website; just make sure they are relevant to your content.

If you have multiple websites or long website URLs, another great tool for you to use is URL redirection. You can get a short, easy to remember and easy to post URL for your website that will sit well with search engines and make it simpler for you to advertise your websites on forums and in e-mail messages and signatures. Free URL redirection tools are available at www.smoothredirect.com Once you have more experience with URL direction, or if you are already an experienced webmaster looking for more ways to optimize your website, you should consider making use of tools like URL cloaking, path forwarding and frame killers. The website www.kingofurl.com offers free advanced redirection tools without those annoying, visitor-detracting banner ads you want to avoid.

Tracking visitors to your website is another important aspect of running a successful site. You should install a web counter that is invisible to visitors, but allows you to find out where your traffic is coming from so you can concentrate your promotion in effective areas. For example, a good web counter will not only tell you how many hits your website receives, but whether they are new or returning visitors and how they found your website, whether through a directory, a search engine, or an e-mail promotion. You can find free web counters with excellent tracking tools at www.webstatservice.com for your website.

There are many components that figure in to web design and development. Today’s webmaster is fortunate indeed to be able to find free tools for optimization and integration. Make your website interesting, interactive, and accessible to search engines through submissions and directories, and the visitors will come. While you’re designing and developing your site, be sure to bookmark comprehensive web tool repositories such as www.webmasters-cavern.com for easy access to great information. The more you know about web design and development, the easier you will be able to navigate the complexities of the Internet and find cyber-success for your business, informative or entertaining website. Making use of free web tools is a great way to get ahead of the competition!

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About the author: Praveen owns a number of successful websites including http://www.webmasters-cavern.com/, http://www.thesmilies.com/, http://www.submiturlhere.com/, http://www.webstatservice.com/, http://www.dietingtipstricks.com/ and many others.

By: Blogsip, Mon Dec 26th, 2005 12:14:06 PM

1. Start your forum with few forums. I suggest Rules, General, Comments, Webmaster Talk.

2. Post a couple of topics in each forum.

3. Request a post exchange at Site Point and Build Your Forum.

4. Request a link exchange at Site Point, Build Your Forum., Digital Point, and Name Pros.

5. Submit your forum to Directories.

6. Pay some people to post at your forum if post exchanges didn’t turn out well. You can request people at Site Point, Build Your Forum., Digital Point, and Name Pros.

7. Start a domain contest at your forum and post about it at FreeWebSpace.net. If possible do more than one domain contest, so people will think that they have a better chance at getting a domain.

8. Post some articles on your forum and submit them to these Article Directories and Blogsip.

9. Buy some ad space on webmaster sites.

10. If you have google adsense, blend in your ads by making fake forums that display the ads, like Build Your Forum.

11. Continue to be an active Admin until your forum reaches the stage where you don’t have to be around to keep it alive.

12. As your forum grows, add more forums.

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About the author: Owner of Blogsip.

By: John Lewis, Sun Jan 29th, 2006 02:50:37 PM

Graphic design is an art and for professional results you should be utilising the skills of someone that can demonstrate relevant experience in the field of design, advertising, typography, print and the use of colour. Desktop publishing is not graphic design.

It is important that your advertising materials should be well designed to create the initial visual impact before the user reads the information or explores the website.

As the number of companies, products and services increase, an effective eye catching design is a critical element for marketing your business. An innovative design will help differentiate your company from the competition.

A professional qualified graphic designer should take an individual approach to graphic design and with each clients project should produce strong creative designs appropriate for that business or service.

Graphic design done for print can be adapted for use on the web and CD ROM which means you can have strong corporate branding throughout your range of advertising materials.

High quality graphics for print should be processed by a highly regarded professional printer, one who has demonstrated that they can consistently produce high quality printed materials. Don’t cut corners and for the sake of saving a few pounds use a printer that will not do the graphics justice.

Do you need to consider branding & image for your companies materials? Brands are not just for big companies, they can also make smaller businesses stand out from the crowd and can play a significant part in helping your business or services become the first choice for customers.

In increasingly competitive markets, it is important to establish a strong company (corporate) image or brand which will give potential new customers a true idea of what they are buying before they buy it which should make that decision easier to make for them. Existing customers trust strong brands because they know exactly what to expect and they will keep coming back to you.

If you want to build and manage a strong company brand or image you will need to convey a consistent message to your customers in all ways that you communicate with them.

Strong branding is achieved by a consistency in your marketing tools of which the following are examples:

Web site, Business name, Names of products or services, Company slogan, Company logo, Style and quality of your business stationery including brochures, business cards, letterheads, flyers, folders, Product packaging.

It is important that you commission a professional designer to obtain good quality visual images - photographs and graphics, which will ensure that your marketing materials have maximum impact.

A professional graphic design service will provide high quality graphics which can be adapted for use on your website as well as in all your printed materials such as business stationery, letterheads, business cards, brochures and flyers. High quality graphic designs can also be used on your large conference boards and to build interfaces for an interactive CD Rom which is becoming a more popular way of distributing information about a companies products or services.

Graphic Design Edinburgh and Web Design Scotland.

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About the author: John Lewis is a multimedia designer who specialises in producing interactive CD Rom, original Graphic Design Edinburgh and Web Design Scotland.

By: Darin Kleb, Sun Jan 29th, 2006 03:02:46 PM

For many website owners who do not have a product or service of their own to sell, it can be hard to make money online. Sure, you could sell advertising space, but unless you attract a large amount of traffic to your site, nobody will pay you a pretty penny to have you advertise their site. So, you don’t have any product or service to sell and advertising wont bring in an income worth celebrating over. What do you do now? The solution is simple: Affiliate Marketing.

Affiliate marketing is a simple concept and millions of websites rely on affiliate marketing to bring in the bulk of their sales. Basically, you try and sell other people’s products for a commission. Commission can be anywhere from 5 to 75 percent of the price of the product. Generally speaking, your software, information products, and services provide the highest rate of commission. It’s easy finding products in those categories that provide 50 to 75 percent commission!

The most effective way to convert your traffic to sales is to make sure that the products and services you are advertising on your website target your visitors. If your site deals with automobiles, trying to market someone else’s cook book will fail and if I could take a bet, generate zero income.

Another helpful tip is to make sure your advertisement doesn’t look like an advertisement. People do not visit your site to pay any attention to the banner ads placed everywhere. They visit your site for information on what you provide. If your site deals with online dating, write several reviews on different online dating services out there on the Internet with links to the services.

So exactly how does this work? How do these people know that you are the one responsible for the sales lead and not somebody else? When you sign up as an affiliate for different products and services, you are given a special link to place on your website. When one of your visitors clicks your link, the website you are referring visitors to knows that the visitor came from your site. Then, if the visitor purchases that website’s product or service, you are credited for the sale and earn the commission.

When looking for a product to market as an affiliate, visit some websites selling products or services that relate to your website’s information. Many of these sites will have affiliate programs and have a link placed on their site with information on how you can sign up to be an affiliate with them. Many of these sites use commission services like Commission Junction and Clickbank to take care of all the commissions, so it might be a good idea to go ahead and sign up with these services. Once signed up with them, you will find many other products and services to promote relating to your website’s content.

Affiliate marketing along with selling advertising on your website (check out Google Adsense) is an amazing and very profitable way of generating income for your site. It cost nothing and there is no inventory to keep. It’s all pure profit. What could be better?

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About the author: Darin Kleb is the owner of RealMoneyReviews.com, a site offering articles and information targeted to teach people how to Make Money on the Internet.

By: sunny OguntadePeters, Sun Jan 29th, 2006 04:09:41 PM

Undoubtedly, the Internet has become an indispensable part of our lives; many of us have even started an Internet Home-based business without experience to accomplish Financial freedom. Precisely, just like you, I also asked the same question, “Can I build a profitable internet home based business?” The answer is YES!

I assume you have been reading a lot about Internet home-based business and seeing those spectacular and Sometimes-unrealistic claim “make thousands dollar Overnight!” Sure, you can make thousand overnight, once your business is flowing, already formatted. It is just common sense, that when starting a business, a plan is needed to make profit.

Now, the dilemma is where to start with so many marketing programs promising us to become millionaires almost overnight, Ok, wait a moment, pause and think clearly, Are you sure you want to start a home-based business? Are you ready to make the commitment to work towards your business goals even though not seeing those promised “millionaire result” overnight? The key is to follow a plan to have a profitable business to avoid failure.

My main advice is to follow your heart and be focused on your business idea. I am not going to lie to you by saying you will build a profitable Internet home-based business overnight. I am ready to tell you; Yes you can build a profitable business following a plan and being consistent. Your determination, courage, and enthusiasm will be your main tolls to follow a proper business guidance to run a profitable home based business.

I encourage you to write down your goals next to your business plan. Simply, what do you want and how you are going to materialize your plan. Keep an outline handy to remind you of your goals when feeling down. Day by day, check all the steps you fulfilled towards your goal. Think twice before spending money for marketing. Find out first free ways to market or best deals. Live your business dream 24 hours, seven day’s a week. It is your business and if you enjoy your business you will certainly build a profitable Internet home based business.

The point is to be realistic and know that for building a profitable business you need to stick to your plan until you concretize your goals and keep the business running. No matter if people try to discourage you. This is where you have to show your guts. Self-confidence and your commitment.

Remember there are two types of people, Those who make things happen and those who see things happen. You, of course, belong to the first group, as you already took the challenge to pursue your goal towards financial freedom with a realistic perspective. Most of all, be passionate about your Internet business. Visualize your business. Naturally, you must believe and like your business selection, otherwise, you will be miserable and give up when reaching the first obstacle.

Cheer for every accomplishment you make, Each step takes you towards your main goal, which is achieving financial freedom by building a profitable internet business. You have what it takes to make it.

I believe that each one of us have the inner potential to accomplish financial freedom. It is just a matter of sticking to our business plan and follow each step. Are you ready to build a profitable Internet home based business and earn globally?

People are making money on the Internet, so can you!

————————————————————————-

About the author: Sunday OguntadePeters Publishes Work-at-Home Business Tips, a fresh and informative Newsletter dedicated to supporting people like YOU! If you are looking for the *Best rated* work-at-home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E Subscription today at: HomeBusinessIdeaCreation.com.

By: Matt Bacak, Sun Jan 29th, 2006 02:50:36 PM

Advertising with Adwords is for the Internet marketer who wants to generate traffic to their site. Adsense is for the Internet publisher that is willing to allow Adwords ads to appear on their website that are related to their topic. The Adwords advertiser pays a fee for getting the advertising space and Google shares some of that money with the Adsense publisher that allows the ads to appear.

This is a true win-win situation since the advertiser has their ads show up only to markets that are interested in their services or products, the publisher providing the space gets a monetary benefit and the traffic find the information they want readily available.

(Article continued below)

Adwords Rules and Regulations

Before you even consider using Adwords as a means of generating traffic, you need to become familiar with Google’s Adwords rules, terms, conditions, regulations and what they will and will not accept and tolerate. Google, being such a large and respected organization, does not take lightly those people who try to bend the rules to get around them. They will rather quickly ban those people from using their Adwords or Adsense systems.

If you don’t want to follow the rules provided by Google, you will not become a success with Adwords. You’ll probably end up being barred from even trying your hands with the system.

Where Adwords Appear

When you set up an Adwords account, you are given access to a keyword area that you can bid on keywords and establish your Adwords spending budget. This determines how often and how high a position your Adwords ads will get on various web pages. The more you bid on a keyword, the higher your position and the more often your ad will appear.

The keyword that is bid on is the keyword used on webmaster’s search engine optimized websites. So, if you want to advertise to people that have an interest in buying parts for sports cars, you might want to bid on “sports cars”, “sportscars” or a similar Adword keyword.

Adword and Adsense combine to locate web pages that are formatted to allow an advertisement about your selected keyword to come into that web page. Sometimes more than one ad will appear on a web page and how high in the order your ad falls depends on how much you are paying.

In the case of Adwords, you do get what you pay for. If you are willing to pay more for a keyword, you will get a higher frequency and higher position in the list of ads on a web site if more than one is used. If only one Adwords ad is used, only the high bidders get selected. Most web sites provide two or three ads per web page.

The Conversion Factor

Once Adwords have gotten traffic to your website, the rest is up to you. You must convince the traffic to convert to sales or provide a call to action so strong that the visitor is compelled to perform the action you desire.

The only purpose of Adwords is to get the traffic to your site. Do not expect the sales to occur unless you provide top-quality information, products or services and provide these in attractive, easy to use formats.

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About the author: Matt Bacak became “#1 Best Selling Author” in just a few short hours. Recent Entrepreneur Magazine’s e-Biz radio show host is turning Authors, Speakers, and Experts into Overnight Success Stories. Discover The Secrets To Unleash The Powerful Promoter In You! Sign up for Matt Bacak’s Promoting Tips Ezine ($100 value) just visit his website at http://www.powerfulpromoter.com or http://promotingtips.com

By: Randy S. Reynolds, Thu Mar 2nd, 2006 10:25:57 PM

My SUPER Free Ads Secret - Free Advertising Solved! Advanced auto-effective marketing, free classifieds, free advertising strategies, free advertising systems and techniques.

My SUPER Free Ads Secret is a complete free advertising and auto-effective marketing solution. It provides turnkey free advertising, as well as unlimited and repeat use, over and over again, and for any product you are currently marketing, or in tend to market ever. Additionally, it allows for auto-effective marketing (a completely NEW advertising technology) for any site.

Through responsive and completely FREE advertising blasted all over the Worldwide Web instantly and with 1-, 2-, 3-click technologies, you are assured maximum exposure for your selling message to an ever-growing online and international audience, now occupying over 1 billion plug-ins and a daily audience of more than 300 million worldwide.

My SUPER Free Ads Secret is fully capable and flexible for handling both small and very large ad campaigns and for any product you desire to advertise (1.4+ billion auto-effective viewable ads).

My SUPER Free Ads Secret in highlights:

Over 1,400,000,000 ads viewable via auto-effective marketing technology 1-, 2-, 3-click ease Ability to deliver up to 100% of all intended ad placements Unlimited and repeated use feature (applies to any site instantly) Powerful, automatic sales message with 100% renewable ad placements SEO instruction included FREE and in addition Up to 95% OFF regular paid advertising in newsprint media included also FREE What benefits does it bring?

Allows massive reach at NO COSTS (other than your time) Boosts your lead generation and business-building results Chops away tedious and repetitious email marketing tasks Allows worldwide reach audience as opposed to limited geographies Allows for perpetual FREE advertising with FREE support momentum.

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About the author: Randy S. Reynolds is a sucessful Internet Marketer.

By: sunny OguntadePeters, Sun Jan 29th, 2006 04:09:41 PM

Undoubtedly, the Internet has become an indispensable part of our lives; many of us have even started an Internet Home-based business without experience to accomplish Financial freedom. Precisely, just like you, I also asked the same question, “Can I build a profitable internet home based business?” The answer is YES!

I assume you have been reading a lot about Internet home-based business and seeing those spectacular and Sometimes-unrealistic claim “make thousands dollar Overnight!” Sure, you can make thousand overnight, once your business is flowing, already formatted. It is just common sense, that when starting a business, a plan is needed to make profit.

Now, the dilemma is where to start with so many marketing programs promising us to become millionaires almost overnight, Ok, wait a moment, pause and think clearly, Are you sure you want to start a home-based business? Are you ready to make the commitment to work towards your business goals even though not seeing those promised “millionaire result” overnight? The key is to follow a plan to have a profitable business to avoid failure.

(Article continued below)

My main advice is to follow your heart and be focused on your business idea. I am not going to lie to you by saying you will build a profitable Internet home-based business overnight. I am ready to tell you; Yes you can build a profitable business following a plan and being consistent. Your determination, courage, and enthusiasm will be your main tolls to follow a proper business guidance to run a profitable home based business.

I encourage you to write down your goals next to your business plan. Simply, what do you want and how you are going to materialize your plan. Keep an outline handy to remind you of your goals when feeling down. Day by day, check all the steps you fulfilled towards your goal. Think twice before spending money for marketing. Find out first free ways to market or best deals. Live your business dream 24 hours, seven day’s a week. It is your business and if you enjoy your business you will certainly build a profitable Internet home based business.

The point is to be realistic and know that for building a profitable business you need to stick to your plan until you concretize your goals and keep the business running. No matter if people try to discourage you. This is where you have to show your guts. Self-confidence and your commitment.

Remember there are two types of people, Those who make things happen and those who see things happen. You, of course, belong to the first group, as you already took the challenge to pursue your goal towards financial freedom with a realistic perspective. Most of all, be passionate about your Internet business. Visualize your business. Naturally, you must believe and like your business selection, otherwise, you will be miserable and give up when reaching the first obstacle.

Cheer for every accomplishment you make, Each step takes you towards your main goal, which is achieving financial freedom by building a profitable internet business. You have what it takes to make it.

I believe that each one of us have the inner potential to accomplish financial freedom. It is just a matter of sticking to our business plan and follow each step. Are you ready to build a profitable Internet home based business and earn globally?

People are making money on the Internet, so can you!

———————————————————————
About the author: Sunday OguntadePeters Publishes Work-at-Home Business Tips, a fresh and informative Newsletter dedicated to supporting people like YOU! If you are looking for the *Best rated* work-at-home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a F-R-E-E Subscription today at: http://www.homebusinessideacreation.com

By: The AVS Group, Mon Jan 2nd, 2006 01:31:26 AM

Technology has changed the standards for proofreading and copy editing, and even caused the roles to overlap in some situations. “Traditionally, proofreaders are responsible for finding errors during the typesetting or formatting of a final document,” notes Darryl Brunsvold, The AVS Group’s technical writer and copy editor. “On the other hand, copy editors work on draft information, correct inappropriate grammar, check word usage, and make sure the document follows the rules of English. The copy editor also checks the document for a consistent look and feel.”

It is important to know that proofreading and copy editing are done at varying levels. Each requires different skills and experience. “A higher level of copy editing may be needed, for example, when the author is providing technical information to a non-technical audience,” says Brunsvold.

Proofreading

Originally, proofreading was the late-stage correcting of material that had already been professionally set in type. Proofreading literally means “the reading and checking of proofs” against the original. Today, the term is generally used to mean the final checking of any text-based information. There are two levels of proofreading:

Basic proofreading: In basic proofreading, proofreaders check copy word-for-word against a marked-up draft and identify errors for correction. Basic proofreaders may also check for typographical errors, repetition of small words, and correct styles.

Editorial proofreading: In editorial proofreading, proofreaders also check for errors in word usage (for instance, the use of to instead of too), hyphenation, and subject-verb agreement. If asked, editorial proofreaders can look for grammar problems (using which instead of that). They can also recommend changes in word choice or inappropriate punctuation. Editorial proofreading is usually done on material that has already been edited or reformatted.

Copy editing

Alternatively, copy editors review finished copy for spelling, grammar, consistency, and format. “In many ways, being a copy editor is like taking an English exam that never ends: one’s knowledge of spelling, grammar, punctuation, word usage, and syntax is continuously being tested,” notes Brunsvold.

At all levels of copy editing, copy editors correct errors, point out conflicting statements to the author, and request advice when the means of resolving a problem is unclear. Throughout all this, copy editors fix whatever is incorrect, confusing, ambiguous, or inappropriate.

Take for example the ambiguous phrase, “Replace the old component.” Depending on context, this could mean “Return the old component to its original place” or “Substitute a new component for the old one.” After a discussion with the author, the copy editor would rewrite the phrase to clarify the meaning.

Levels of editing

Three levels of copy editing are normally adequate for most jobs: light, medium (standard), and heavy. An additional level, globalization copy editing, is used for information that is likely to be translated.

Light (baseline) copy editing: Light copy editing is very similar to editorial proofreading but does a more thorough check of grammar rules.

Medium (standard) copy editing: Medium copy editing also checks for style consistency and relationships between text and graphics. Table-of-contents entries and organizational problems are also corrected.

Heavy (substantive) copy editing: The main difference between medium and heavy copy editing is the level of judgment and rewriting involved. In a heavy copy edit, editors try to improve the flow of text by rewriting portions to enforce a uniform level, tone, and focus. They change passive voice to active voice and add missing articles (a, an, the). They also rearrange sentences to improve readability. This is particularly true with technical copy. For example, the phrase “hermetic two stage gear drive compressor,” is made more readable by adding a bit of punctuation, like this: “hermetic, two-stage, gear-drive compressor.”

Globalization copy editing: The globalization copy editor is trained in international and cultural issues and familiar with the challenges that translators face. In addition to all the normal functions of copy editing, globalization copy editing focuses on eliminating ambiguity of any form. The purpose is to make the translation process easier, while working with authors to ensure that changes do not affect technical accuracy of the information. The globalization copy editor also advises customers about aspects of writing that are affected by international publishing of information. This includes characters such as “#” and “&” that do not exist in some languages or have multiple meanings. Another problem area is dates, where 2/5/02 in the United States generally means February 5, but in most European countries, it means May 2.

Both proofreading and copy editing can be valuable to the documents you publish. With a copy editor’s ability to make your message clear and a proofreader’s eye for detail, your documents will be well respected and professional.

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About the author:The AVS Group is a marketing, training, and communications company. AVS is in La Crosse, Wisconsin. AVS helps clients communicate and market effectively. AVS can be found online at AVSGroup.com

By: David A. Wells, Mon Jan 2nd, 2006 01:33:19 AM

Before you begin writing, you should take some time to carefully consider what your product will be. Of course, it must be an information product, but that covers a lot of area…eBooks, newsletters, eZines, subscription sites etc…

If you’re starting your first site I highly recommend you choose an eBook for your product. It’s a much more finite thing than your other options - Far easier to manage.

So what do you write about?

You write about your topic in way that is useful, informative and actionable. Provide real information to your readers that they can put into action to their immediate benefit. Information that tells your prospects how to get something done.

If you’re an expert on your topic then this should be easy. You already know what problems exist in your topic area and probably more than a few solutions to those problems.

If you still have a few things to learn about your topic, that’s ok too. You have some research ahead of you. For me, the best way to do research is to read everything I can find about the subject and jot down important notes as I go.

Go back to your market research notes from the previous section. Re-visit each site and look carefully at what they’re selling. This information is invaluable when deciding what you should sell.

Most people assume that because a product already exists in a niche that there isn’t room for any other products. In fact, it’s the exact opposite. A product selling successfully in a niche is the best indication possible that the niche is profitable and active.

Now, don’t get me wrong. Don’t go out and copy someone else’s product. Use the ideas and principles behind the successful products in your niche to develop your own unique product concept.

Take your time revisiting your market research. Make sure you have a complete picture of the products and product concepts being offered in your market before you settle on what your product will be.

Look closely at the ads offering products in your topic market. What benefits do they promise? What is their unique selling proposition? How are they different from each other? What do they all have in common?

As you ask each of these questions also ask “How can I do it better and what can I do differently?” What can you offer your topic market that isn’t being offered? How can you offer more value than your competitors?

Once you have an idea of your product concept, write it down. Then spend the next thirty minutes thinking about it and re-writing it. Add as much detail as possible while trying to make your concept as simple and straightforward as possible.

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About the author: How to Use Simple Sales Sites to Create a Huge Passive Income Disarmingly simple internet marketing strategy that will show you in 10 easy steps how to create a series of internet income streams. Each is independent of the others and each will bring in a few hundred dollars every month on auto-pilot. Make as many as you like.

By: Joan Pasay, Sat Dec 10th, 2005 12:41:44 AM

I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.

“Now what?” I thought. I had never gone a full afternoon without a latte. I knew something would happen if I didn’t get one, and it would probably be the kind of thing that would come up with my therapist, so skipping my caffeine fix was not an option. I already had two pages of issues we were covering. I guess the unpacking would have to be put on hold.

I set my Starbucks radar on full alert and followed the trail of casual business attire. Sure enough, two blocks later I found a Starbucks on the corner. As I pulled open the door, a tiny gentleman whisked in under my arm. And that is how I met Mr. Pibs.

Mr. Pibs had been coming to that particular Starbucks since it opened. Every afternoon about the same time as my current ‘mind fade,’ he too needed a fix. We got our coffees and made our way to the comfy chairs.

Mr. Pibs told me he was in wholesale pet supplies and owned his own manufacturing facility. He started up 25 years ago with a tiny shop in his garage and now leased a 200,000 square foot facility and employed over fifty workers. We sipped our coffees and chatted about business. I asked him how he marketed his products to potential retail outlets.

“We have a subscriber-based mailing list,” he said. “About 2500 quality pet stores across the US.”

I was impressed! 2500 leads does not sound like much but these stores had asked to be contacted. The stores were real, potential buyers looking for product. “So do you keep in touch monthly or do you find seasonal works better?” I casually asked.

“Monthly!” Mr. Pibs exclaimed in horror. “That would be $50,000 of postage a year! No, we send our full color brochure on an annual basis, costs us about $4000 in mailing fees. I pull a few ladies off the assembly line and get them licking stamps and stuffing envelopes. We’ve been doing our marketing like this since the second year we started. Sure is great that printing is a lot cheaper these days. Saves us a bundle!”

I gagged on the foam in my cup and felt a familiar feeling come over me. Before I knew it I was standing and waving my arms around my head in large circles.

“Mr.Pibs, are you insane?” I yelled at the top of my lungs, and started to rant, arms waving. “What marketing cave did you just crawl out of? Why not put your catalogue online? Why not use a regular Email Marketing campaign to keep in touch with the pet stores on a regular basis? Are you anti-technology? Why are on earth are you sending all that stuff by mail?..” And then I realized I hardly knew this man and was basically telling him he was a buffoon. But I didn’t have time to compose myself because at that very moment, when I was in mid-sentence of my Email Marketing rant, in walked my grandmother.

Crap! I had forgotten Grammy was going to meet me at my new office! She quickly spotted me and made a beeline in my direction. As she got closer I noticed she had a very odd looking hat on her head. It was all bumpy and sort of looked like a bag. I noticed a familiar looking label:

Victoria’s Secret.

Since when did Victoria’s Secret make hats?

But I did not have time to ask, I had to make Grandma think we were supposed to meet at the Starbucks and I also had to make up quick with Mr. Pibs before my new friend thought I was a lunatic.

I turned to Mr.Pibs, and noticed he was frozen, mouth hanging open in shock at my Email Marketing, arm waving, soapbox speech.

Grandma grabbed the vacant seat next to Mr. Pibs and plopped herself down, scooching her behind, desperately trying to get it past the arm rests.

Mr. Pibs thawed and whispered in horror, “That woman has a pair of underwear — on her head.”

And sure enough my Grandmother did indeed have a pair of Victoria’s Secret underwear on her head, covering up a mass of curlers.

I gasped.

“Child,” my grandmother said, “I have been looking everywhere for you!” Noticing Mr. Pibs, and unaware he and I had been having a conversation, Grandma looked a little alarmed at my tiny frozen friend. No surprise; the lack of color in his face was hard to miss. “Tiny man,” she said, “You look ill, is the coffee too strong for your tiny stomach?”

“Grandma,” I spoke slowly, turning toward Mr. Pibs. “This is my new friend, Mr. Pibs.” Then: “Mr. Pibs, I apologize for my Email Marketing rant, this is my Grammy. We had a coffee date this afternoon.”

My grandmother stretched out her hand in a gesture of welcome. Mr.Pibs sat still, staring at my grandmother’s hair curler cover.”Woman, why is there underwear on your head?”

“Oh this?” she said, as she whipped off the over-stretched skivvies, uncovering an array of pink and white curlers. “These are old and all stretched out of shape from too many years on the rear. This pair works great to keeps my curlers in place. I upgraded to organic cotton underwear years ago.”

And with that we, or rather Grandma and Mr. Pibs, laughed and chatted away the afternoon. Those two hit it off so well I found myself a little bored. Just as well, I could not get Mr. Pibs”marketing strategy’ out of my mind. Well, at least the US postal service would not go out of business anytime soon with Mr. Pibs around. I sat there watching those two laugh it up, and shook my head in disbelief at my grandmother’s Victoria’s Secret curler coverer. Mr. Pibs’ marketing strategy was a lot like those underwear. Old, out of shape, and all sagged out.

I met Mr. Pibs again for coffee (without the distraction of Grammy and her head gitch) and mentioned to him that any company that was not active online and using Email Marketing might want to retire. He agreed that his whole approach should be put in a rest home. It was kind of tough explaining all that Email Marketing stuff to Mr.Pibs; he was a real Email Marketing newbie.

I struggled for a bit with analogies and realized the image of those saggy underwear on my Grandma’s head was a perfect place to start. I kept going with the gonch theme and Mr. Pibs slowly began to understand the difference in each type of Email Marketing approach. We talked Email Marketing strategy and how a drawer full of a variety of underwear styles was truly the best option for total marketing support.

If you are having a tough time explaining Email Marketing to your antique boss or your clients, feel free to try on some of these. They worked with Mr. Pibs so I am sure they will work for you.

Broadcast Messages are like Thongs: These little numbers work great at announcing, “Hey look at me,look at all the stuff I have to offer…right now!” You do want to exercise some restraint, however. Just like you don’t want to be wearing a thong everyday, neither would you send a broadcast message everyday.

Auto-Responders are like Full Figured Women’s Petty Pants: If you are not up on full-figured petty pants, they look more like a pair of long tight shorts. Large figured women wear petty pants to prevent the thighs from rubbing together. Similarly, auto-responders prevent the chafing away of your time and resources due to answering the same queries over and over and over. Women’s petty pants make all figures, regardless of size, look like a million bucks. Auto-Responders make you look like a hero with timely helpful responses no matter if it is just you running the show or a whole office full of customer service reps.

Regularly Delivered E-Newsletters are like 100% Cotton Briefs: For regular wear you can’t beat a pair of 100% cotton briefs and for customer retention you can’t beat a regularly delivered e-newsletter. Everyone prefers a different cut of brief depending on the amount of desired coverage, and it’s no different in the email world. Every company has a different idea of what their regular e-zine will cover and what kind of promotion it will give their products and services.

Mr. Pibs and I still meet at the Starbucks once a week or so for our afternoon caffeine fix. His company has really taken off since he got on board with Email Marketing. I think he will probably be moving into a larger warehouse in the New Year just to keep up with orders. He even launched a new product line (via email, of course)to celebrate - Pudgy Puppy Petty Pants.

And the infamous curler cover? We did not realize it until later that day but Grandma’s saggy underwear got left on the table at Starbucks along with a business card I had whipped out during my Email Marketing rant. I wonder who discovered the saggy gonch? Would I ever find out? Would the discoverer of those skivvies become a future client? I’ll keep you posted if anything materializes.

And me? My Starbucks cappuccino machine surfaced after three months of traveling around the western states but I still find my way down the block most afternoons. I’ve also been reworking my own regular email marketing campaign in light of my decision to try a lower cut brief for regular wear. Revealing more product details is proving to be very effective. My conversion rate indicates my customers are really appreciating the increased exposure I’m giving my products and services.

Is your marketing approach a little sagged, over stretched and worn out? Try Email Marketing on for size. It comes in all sorts of cuts and styles guaranteed to boost your bottom line.

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About the author: Brought to you by Joan Pasay and The Email Marketing Club, The Only Place On The Internet Where Email Marketing Is Fun! Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss:

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By: Kim Haas, Thu Dec 8th, 2005 12:01:58 AM

There are advantages and disadvantages to working at home. Know what they are before you start so you can avoid pitfalls later on.

It’s important to know you can handle all the different aspects of working at home. Although there are wonderful benefits to being self-employed, there is a negative side to everything. Make sure you know the difference and the benefits outweight the potential problems.

Pros:

Lower startup costs - Working from home greatly reduces the initial expense of starting a business.

Less stress - Fewer irritants such as florescent lights, coworker gossip and hawk-eye bosses. As stress decreases, productivity will increase.

Tax benefits - There are many important tax breaks in having a home based business. Be sure to check with your tax advisor to make sure you get the most deductions you can without setting off IRS flags.

No commuting - Freedom from driving to the office each day and getting stuck in traffic, not to mention the gas savings.

Lifestyle flexibility - Working from home allows you more time to spend with your family. No daycare costs and freedom to work when it is convenient for you are a definite plus.

Flexible work hours - You control when you work, how you work, what you wear to work and how long you work. This is a nice benefit, especially if you are well disciplined to get things done.

Increased income - Unlimited income possibilities.

Cons:

Isolation - Many people can not deal with the isolation that accompanies working at home. Make sure to have social activities along with your work schedule.

Space limitations - The obvious, having to make enough space for you to comfortably run your business and still keep your business/personal finances separate. Using a spare bedroom, is a good option if you have the space available, if not, just make sure you have an area that is at least semi-private to enable you to work comfortably.

Security concerns - Working from home can cause concern when business meetings are scheduled. Make appropriate plans for meeting clients and customers in a public place if you are concerned about having them in your home.

Household interference - This can be a problem for those who are raising small children. The distractions throughout the day can make it difficult to concentrate at a task at hand. Make sure your family knows that when you’re working, interruptions should be kept to a minimum.

Overworking yourself - Often when working from home, we don’t quit at the end of the day, but rather try to “finish up” a project, thus we end up working into the wee hours of the night. This can quickly lead to “burnout” which can cause problems with your business, your family and your own health.

There will be changes required in your personal habits to successfully work from home. You will have to discipline yourself to not watch the television when you have work to get done. You and only you will have to practice diligence and willpower to get your work done in a timely fashion. Since you are not punching a time clock, you will have to make sure that you set obtainable goals for yourself and then make sure that you meet those daily goals.

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About the author: Kim Haas is a WAHM and Founder of Womans-Net.com, a popular online networking community focusing on working from home and women in business and Owner of Article-Host.com. To learn more about Kim, visit Kimberly-Haas.com. Copyright 2005.

By: Scott J. Patterson, Fri Dec 9th, 2005 12:22:08 PM

Do you know the secret to making money with affiliate marketing?

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Many smart affiliate marketers earn revenue by creating free special reports (or ebooks) that discuss a specific topic. These guides contain links to high-paying affiliate products. So whenever someone reads a free ebook and purchases product from an affiliate link, the marketer earns a sales commission.

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But what if you don’t know how to find a topic for your free ebook?

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If this is the case, here is a tutorial that will help you get started with your free money-making ebook.

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As you probably know, affiliate marketing is one of the best ways to generate revenue from an Internet business. Unfortunately, it is hard to get people to purchase from an affiliate link. Many times, they go to your website and check out your information. Then most of them leave without purchasing products through an affiliate link.

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The problem is you haven’t had time to explain to them the value of the products you are recommending.

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The solution is you can create a guide that discusses a hot topic related to your product. In this report, you discuss the topic and then provide a solution to the major problem that that is experienced by your readers. Obviously the affiliate product will be the solution to their problems.

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So how do you write one of these special reports?

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In truth, it is very easy to write a 5-15 page special report that is in high demand by readers, while having a potential for a high affiliate income.

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The first step is to look for a topic.

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One of the best ways to discover a good topic is to explore forums that cater to your niche or product. Then read up on topics that people have posted. Many people will post comments on forums looking for answers to particular problems. All you need to do is find a topic where you can easily create at least five pages of content.

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The next step is to find a related affiliate product.

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Most of the time, somebody has already created a product that provides a solution to the problem that people are having. All you have to do is look for this product and become an affiliate. The best part is most affiliate programs have marketing material which you can use to help create your content.

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After looking at the forum and support material, you can easily create your special report.

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In this free ebook, you will discuss the topic in general terms. You will talk about the problem and ways they can find the solution. Your content will focus on the pain they are experiencing from this problem. Then mention the solution to their problem which is your affiliate product. In your special report, you want to provide useful information while gently persuading the reader to check out your affiliate link.

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The key is to talk about the benefits of using the product, without being too pushy or salesy. Most affiliate products have a sales page, so you can leave the convincing to the referral site. As long as you do a good job pre-selling your readers on that particular product, they will arrive at the site ready to buy.

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Free ebooks or special reports are a great way to earn long-term affiliate income because they can be easily distributed and provide quality value to the reader. As long as you focus on creating good content for your reader, you will see your affiliate revenue increase.

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About the author: Scott J. Patterson is the author of free brandable ebooks and guides that you can distribute for affiliate revenue. To learn more,check out the following link.

By: ReveNow.com, Fri Dec 9th, 2005 08:38:40 PM

If you’ve been building an opt-in list, you are on the right track to making a living online. If you have yet to start building your list, you need to get started right away! A quality list is worth a lot of money, if you know how to use it. Notice the word ‘quality’….not ‘quantity!’ A list does not have to be huge to turn a profit. Again, if you have a quality list, you can turn out a quality newsletter, and then you can learn how to use your newsletter to promote your affiliate programs.

First you should note that the newsletter must be of high quality. Just sending your list advertisements will not cut it in today’s competitive online market place. Your subscribers do not want advertisements - they can find those anywhere. What they want is quality up-to-date information. As a marketer, you produce that information, and build the information around one of your affiliate programs.

Start by choosing a product that you feel your highly qualified list will be interested in. Really think about this long and hard, and make sure that you pick a quality product or service. If you’ve used your newsletter in the right way up to this point, your subscribers will put a lot of faith in your recommendations - and you are about to make a recommendation.

With that product, write an article. The article should not be about the product - unless it is a review of the product. Instead, it should pertain to something that relates to the use of that product. For instance, if you are advertising a shampoo, you would probably want to write an article about hair care - not about the shampoo.

You can work the product into the article in various ways. For instance, if you are just promoting one product with your article, at the end of the article, you might suggest to your readers that using brand x - with your affiliate link - will help them achieve better results or that you’ve found that this brand is better than that brand, or something along those lines.

If you are promoting several products within one article, spread them about throughout the text, but make sure that your article doesn’t become one big advertisement - and avoid promoting too many products within one article. Also avoid including more than one article in each issue of your newsletter. You want your visitors attention to remain focused - and if you give them information overload in one issue, your chances of making any sales at all diminish!

It is vital that you use a professional link cloaker. You do not want your affiliate link to look like an affiliate link! A link cloaker will change the text of your link, but when clicked, the linked cloak will take your reader to the site with the product that you are promoting - and you will get credit for the sale. Using a link cloaker also prevents link hijacking - where someone exchanges your affiliate ID with their own affiliate ID in the link.

Be personable with your readers. Become their friend. Let them know that you are looking out for them, and that you are interested in helping them achieve something. Developing a relationship with your readers is the key to getting them to trust your recommendations.

Discuss this article in the Affiliate Marketing forums at ReveNow!

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About the author: ReveNow! is an Affiliate marketing resource covering affiliate marketing, AdSense, AdWords, and SEO. Discuss this article in the Affiliate Marketing Forums.

By: Michael Harrison, Sat Dec 10th, 2005 12:41:39 PM

Satisfaction can come from various sources.

This thought struck me recently when discussing my company accounts with the chap who does them for me. We get together each year to review the situation and usually start with some general chat.

We had both done our stint in the corporate world before we established our own businesses, so we have a lot in common. We were talking generally about corporate life and the satisfaction we get from our own businesses. Harry made a comment relating to being employed that made me sit up.

A simple observation. He said, of people in employed positions, “they will never know the thrill or have the satisfaction of opening the mail and receiving payment for work they have carried out”.

As I said it made me sit up because we went on to discuss how we have the satisfaction of getting the assignment in the first place, making sure we can do the work and executing the contract to the satisfaction of the client and ourselves.

We know when we receive payment we have fulfilled all that we had to and there are few feelings like it or which give such genuine satisfaction. All of that on top of receiving money.

If you have your own business you will know that great warm feeling. I have not had much of it for sometime now.

When I decided to develop business as a writer and publisher it was intentional in so much that I wanted to reduce my consulting activities, reduce travelling, time away from home and the like whilst still drawing on all of my experiences.

Consequently there has been a period of creation with not much payment. This is changing because the set up phase is now coming to an end.

This month I will start receiving cheques from Google. I will once again be experiencing the satisfaction that Harry and I so readily understand. My payments are from the Google Awords Advertisements that appear on my sites.

If you are building a site or at sometime in the future decide to create a site you to will be able to use Google Adwords to create part of your income.

The sooner you use Adwords the sooner the payment will come. No matter what stage you are at I recommend you become familiar with how Google Adwords can help you experience opening the mail as you receive your payment which you know that you deserve because it has come solely from your own creative efforts. Now that is real satisfaction.

Tip A year from today you may wish you had started today.

There is a lot more about Google Adwords on my site.

***************************************************************** **** Resource Box: Article by Michael Harrison, Author, Publisher and Business Consultant. Learn from an expert: Go to: http://www.be-your-own-business-expert.com/ Subscribe for your Free weekly newsletter. Information for career and business minded people. Subscribe today http://www.be-your-own-business-expert.com/Bulletin.html Access our archives when you subscribe. ***************************************************************** **** **Attn: Ezine Editors / Site Owners / Webmasters / everyone** Feel free to reprint this article in its entirety in your ezine or on your site as long as you leave all links in place, do not modify the content and include our resource box as listed above. You can use other articles similarly from http://www.be-your-own-business-expert.com/Articles.html OR subscribe to our FREE newsletter issued weekly. Each issue is packed with motivational, business and personal development material. Subscribe now at http://www.be-your-own-business-expert.com/Bulletin.html When you subscribe you will access our archives - no matter what your interest/specialisation there will be information there to help you. Subscribe today to receive the very next issue of ‘byobe Bulletin’ - Do you get it?

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About the author: Michael Harrison is an author, publisher and business consultant specialising in helping business owners and individuals to realise and release the full potential of their situation. He has helped many people to improve their business situations and advised and supported individuals to embark on new directions in their careers.

By: Stoney deGeyter, Wed Apr 5th, 2006 01:44:38 AM

Every once in a while I review our SEO pricing models to ensure that we remain competitive. Pricing search engine optimization has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really started to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.

After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format allows me to quite easily see the man-hours and costs involved in each distinct duty that we perform over the course of an SEO campaign. It also allows me to see the changes that occur in our SEO processes.

A year ago, the bulk of our optimization occurred in the set-up phase, with the monthly optimization consisting of a few hours of link building, rankings monitoring and on-page tweaking. Now, the set-up is just a mere fraction of the hours that go into each optimization campaign. The continual analysis performed on each account every month does not exceed that of the set-up, but add a couple months worth of optimization together and it does. Expand that to a six or twelve month campaign and the man hours of research and analysis performed far exceeds the initial set-up process. And believe me; we do a considerable amount of research up front!

Differing Pricing between SEO Companies

SEO providers come in all shapes and sizes. We often have potential clients come to us price shopping. They are not comparing our services with our competitors, but they are comparing our pricing with our competitors. In that battle we lose almost every time, and the reason for that is because there is always an “SEO” company that will work for less. With SEO, however, you usually get what you pay for. If you want a cheap service, you’ll get cheap results.

“But isn’t SEO all about top rankings? If firm X can provide top rankings for less, shouldn’t I go with them?” This is standard fare from bargain shoppers, but the basic questions to ask yourself is this: do you want top rankings or do you want more business? Most SEO companies are in the business of achieving top rankings and everything else is not their problem. Even still, it is rare to find inexpensive SEOs that can achieve top rankings for competitive, high ROI terms, maintain those top rankings through constant algorithm changes, and continue to beat out your competition which are optimizing for the same keyword phrases.

If you’re paying someone only a few hundred or even just a few thousand dollars each year to work on your site, how many man-hours do you really think they are giving you each month? When your site gets dropped or rankings mysteriously crash, how much time do they spend trying to find potential issues and problems? Even the best sites–and those optimized by the best SEOs in the world–can suddenly disappear from the search engines. Sometimes it’s a temporary issue, sometimes it’s because of something the client did, and sometimes it’s due to other external factors. Whatever the reason, the SEO needs to thoroughly investigate so the issue can be corrected.

Continuous Optimization Services

Recently we’ve changed our overall outlook on the month-to-month SEO services we provide. This is largely due to the number of clients that come to us each month after having been penalized by one or more engines because of previous SEO work performed which ran afoul of the search engines. Rarely do these cases allow for a quick fix which puts them back into the top positions overnight. With the suspected Google sandbox, over-optimization penalties and aging delays, many of these sites must go through a rather lengthy period before they are placed back in the index and allowed to perform well in the search results, long after penalization issues have been resolved.

We look at what we provide similar to having an investigator on retainer. Our job, each month, is to continue to seek out potential problems that may now, or in the future, be keeping our client’s sites from performing as best as they can possibly be. If our clients are not in the first page for all their targeted ROI phrases, then our job is to find out why. And then if they are not in the top 5, our job is to analyze what it takes to get them there. And if they are not in the top 3 then we need to see what the competition has going for them that our client doesn’t. And if they are not in the top spot, our job is to find and eliminate all potential external barriers, no matter how small. And all of this must be done while maintaining the integrity, usability, and performance of the client’s site.

Sometimes all this is as simple as finding a duplicate URL somewhere that we didn’t know about and other times after months of research we find that a client links out to sites that link out to other sites using spammy techniques. These types of things have to be under constant analysis, even if a site performs well. Heading off problems before they occur is a big part of the SEO game, and plays heavily into pricing.

Pricing is a big deal for the average business owner and it should be. However, pricing alone should not be the deciding factor in which SEO provider you choose. Find out what services you’ll be getting. If you get the impression that the SEO is done after a few hours of up front work, you may not be getting enough investigation for potential or existent, yet unknown, problems. This can cost you later on.

On the other hand, just because someone charges huge fees does not mean they’ll do you well either. This is a symptom of many very large SEO companies. Do your homework and find the company that will treat you as their only client. If you get that kind of service, you will undoubtedly reap a very significant return on your investment.

About the author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a professional search engine marketing firm providing search engine optimization (SEO) and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum.

By: Michael Colucci, Mon Dec 26th, 2005 12:17:14 PM

=================================================== Since people associate particular colors with different emotions, the colors used on your website can have a psychological effect on visitors to your site. By using specific colors geared towards the emotion you want to invoke, you can actually increase product sales.

Here are some colors along with the emotions and symbols they stimulate:

1) WHITE- purity, innocence, peace, perfection, chastity, sterility, cleanliness. In general, white creates a cool and refreshing feeling.

2) BLACK- night, space, authority, sturdiness, reliability, power, constancy, prudence, wisdom, classy, elegance, submission, mourning, demons, witches. Black is a controversial color as it can symbolize both good and evil.

3) RED- love, excitement, warmth, heat, fire, blood, passion, power, aggression, action. Use red as an attention grabber. It works better as an accent color rather than a background one.

4) PINK- romantic, affection, sensuality, tenderness, calm, soft hearted, softness, femininity. Pink tends to reduce aggression.

5) BLUE- sky, ocean, water, temperature, ice, coolness, mist, shadow, travel, freedom, truth, solitude, wisdom, trust, loyalty, peaceful, calmness, intelligence, dedication, masculinity. Different shades of blue convey opposite meanings. Light blue is peaceful while dark blue is depressing.

6) PURPLE- royalty, dignity, luxury, wealth, sophistication, feminine, passion, romance, sensitivity, coolness, mist, shadows, mysterious, mystic.

7) GREEN- money, calm, envy, greed, nature, life, youth, renewal, hope, vigor, fertility, rebirth, freedom, guilt. Different shades of green have different meanings. Dark green-cool. masculine, conservative, wealth. Emerald green- immortality. Olive green- peace. Green is the easiest color on the eye.

Yellow- light, purity, understanding, brightness, warmth, playfulness, creativity. Lemon yellow is the most eye fatiguing color. Yellow can increase irritability so yellow should not be used as a main color, only as an accent. Yellow enhances concentration.

9) ORANGE- autumn, youthful, fire, warmth, contentment, fruitfulness, wholesomeness, strong, generous, endurance, strength, ambition. Orange is the color most associated with appetite so it would be a good color choice for a website selling food products. Orange also makes a product seem more suitable for everyone and more affordable.

10) BROWN- wood, comfort, strength, earth, solid, reliable, credible, maturity, humility, conservancy. Light brown conveys genuineness.

11) GRAY- exclusivity. Enhances the psychological response of other colors.

In general, red, orange, and yellow are exciting colors while purple, blue and green are calming ones.

Use the color that symbolizes the emotion you want to convey as the primary color on your website. Add 1-2 other colors to reinforce this emotion. The colors used for your background, header, graphics, text, highlighting, headlines, etc. will all contribute to your website’s influence on your visitors.

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About the author:For website hosting please visit www.299host.net. Complete hosting plans starting at $2.99 per month.

By: Zamri Nanyan, Mon Dec 26th, 2005 12:14:06 PM

If webmasters want to monetize their websites, the great way to do it is through Adsense. There are lots of webmasters struggling hard to earn some good money a day through their sites. But then some of the “geniuses” of them are enjoying hundreds of dollars a day from Adsense ads on their websites. What makes these webmasters different from the other kind is that they are different and they think out of the box.

The ones who have been there and done it have quite some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and is continuously doing so.

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.

3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as “adsense text”, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.

Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.

If others have done it, there is nothing wrong trying it out for yourself.

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About the author: Zamri Nanyan models a low-cost, high-profit concept to build successful internet businesses, as mentioned at http://www.LowCost-HighProfit.com. He now owns and operates several money-making websites from the comfort of his own house. Read more about Zamri Nanyan at www.ZamriNanyan.com.

By: Chris Peterson, Sun Jan 29th, 2006 03:02:46 PM

It`s Easy Right

Just think, if you could only start your own home business, you could earn $1000`s every month right from the comfort of your own home!Just join an affiliate program, submit your affiliate website to the Search Engines and watch the money start rolling in, as 1000`s of visitors, visit your site daily and join or buy from your affiliate site!

Oh, My Friend

If only it was that simple!If I had a dollar,for everytime someone has contacted me saying “I just joined this Affiliate Program under you, Im really excited,because I also just invested in targeted traffic, the company is going to send 50,000 targeted visitors to my affiliate website and Boy oh Boy , am I going to be rich” !!!

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Than after about 3 weeks, when this same person writes me back, the letter sounds something like this, “Man,I don`t know, what I did wrong Chris.The 50,000 hits I purchased, came and went and I only managed 1 paid signup, from the traffic campaign!What am I doing wrong? I am really frustrated, if I don`t make money Quick, Im going to quit and try a different opportunity”!!!

Lesson Learned, Newbie

For starters, when I gave that person some techniques, for driving targeted traffic to his affiliate website, for Free and also suggested, he not,invest in purchasing traffic, he should have listened to me!Why should he have listened to me?

Because, I have over several years online marketing affiliate programs successfully!I have built large downline`s in Empowerism, as well as SFI. And last,but not least, is I have fallen victim to every marketing rippoff out there,over those years!

Limit Your Mistakes,By Following, An Experienced Marketer

If, I have been there and I have done that and learned that it did`nt work, why would`nt you listen to my advice and save your money? I have an open door policy, for any affiliate, who join`s under me! I will always be here for you, to help you succeed and learn, but, you have to be willing to learn! I only succeed when you succeed!

“The Learning Curve”

It takes time, to learn how to effectively market, your home business on the Internet! As long as you have a goal,and some drive to learn, you will become successfull! But, that will never happen overnight! Do you really think,that all of the “So Called Gurus” out there, became rich overnight?

It took them years of learning and testing,testing and learning! Working online, after there day job`s, into the “Wee Hours of the Night”, just as I did in the begining!

What was My Motivator?

What drove me, to learn and keep going, even, when I had failure after failure, was my wife and kid`s.It was never about me, being financially secure, it was, so, I could give those things to my family.

You want to start a home-based business, but first, you should ask yourself ” Why do I want to start a home business and what is the motivator for me to succed!

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Don`t feed into, negativity from friends and family, when some of them tell you, that you will never make money online, with a home-based business! I heard this myself day and night, now, I am able to say “Wasn`t it you who told me, I would never make money working online!”HEE,HEE,HEE!

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It is completely obtainable, to earn $5,000 to $10,000 a month online, but, as I mentioned before, it will take time for you to reach this amount! But, isn`t that worth your time and efforts, to be Financially Free?

The Dirty Word “Investment”

This drives me “Nut`s”! Hey Chris, I want to make money online, but I don`t want to pay $10 a month to start my home-based business!Well, if you were sincere about making money,from home and changing your life for the better, how about” you don`t stop for fast food, once or twice a month and you`ll be able to afford it”!

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I have such a hard time with that reasoning, You can have your own intenet home business, with a free hosted website and marketing materials for only 10 Bucks, but you don`t want to give up that ” Dang, daily Latte”,to get it!It all comes back to “What is your motivator for success”!

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Im not trying to be a “Insensitive Jerk” but, come on! If you are strapped financially or just don`t have $10 a month at this time, that`s completely understandable! Everyone has been there! So, than now is not your time, to start your home business!But, hopefully, your motivator, will help you figure out, a way around that obstacle!

There will always be some investment, in working online. If you can realize, you are investing now, to be financially secure in the future, than you have figured it out!

Author Chris Peterson Home Business KnowHow, will help you find the “Top Home Businesses on The Internet” http://www.homebusinessknowhow.net

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About the author: Author Chris Peterson Home Business KnowHow, will help you find the “Top Home Businesses on The Internet” http://www.homebusinessknowhow.net.

By: J. Munoz Inc., Thu Mar 2nd, 2006 10:25:57 PM

Did You Know, That You Can Place $100.00 Classified Ads, For .99 Cents?

Amazing New Secret Reveals How!

My 99? Ad Secret allows you to places ads that might cost anywhere from $15, $30, $50 or even up to $100 or more, but starting for under or around JUST 99? EACH!

You do this with just 1 phone call or 1-click of your mouse and a few keystrokes!

If you have a product to sell nationwide or regionally or even locally, you should spending less using this amazing secret!

My 99? Ad Secret in highlights:

* Allows you to instantly reach 6,500 papers starting below 99? an ad to seldom more than a few dollars each! * Allows you to do this with a single phone call or ‘click’ and a few keystrokes * Allows you to reach an instant nationwide audience for up to 95% OFF what it would cost in the same papers otherwise * You can even get DISPLAY ads in addition to classifieds

What My 99? Ad Secret will do for you?

* Provide you instant increase in PROFITS by savings alone * Allow you to make papers with smaller circulations instantly profitable by saving greatly on ad costs

Get all the Free Information at,

J. Munoz Inc.

http://tinyurl.com/8kq7u

About the author: My name is Joseph Munoz.

Born on N.Y. N.Y. on 1966

A Graduate from U.C.F.

And Now CEO of Munoz Inc.

http://tinyurl.com/8kq7u

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By: Bill Knight, Mon Jan 2nd, 2006 01:31:26 AM

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.

The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.

How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.

Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.

Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.

Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.

But the real secret to creating captivating copy is to use ’sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.

When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.

Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.

Never underestimate the secret power of words.

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About the author: Bill Knight is an International copywriter, specializing in creating persuasive sales copy for offline and Internet based direct marketing businesses.

http://www.topclasscopy.com

By: Steve, Mon Jan 2nd, 2006 01:33:19 AM

The hottest and latest eBook has just hit the presses and is available online. For the first time that I’ve seen, this is a product that is both high quality and low priced. And the system is simply genius. The author is somewhat quiet about who they are so I did some research to discover that this guy is the real deal. He wishes his identity to be as anonymous as possible so I won’t disrespect the man here. But bottom line he is at least a 6 figure income earner, and has actually made that kind of money in affiliate marketing before he created the Life Empowered System as it’s called.

Many people make money by telling others how to make money, in other words they haven’t done it yet themselves. Well, the Life Empowered System is backed by an individual who has made an outstanding income without his own product. To me that says alot.

The System is really multifaceted. It includes lifetime access to a member site, which is really advanced and professional (unlike some other “template member areas” I’ve been to) and I feel that content wise he overdelivers. There are literally thousands of links and tons of great articles on everyhting from generating traffic for free to where to post ads. But that’s not even the system yet. The system is accessible through the member area or in eBook format. The eBook is one of the nicest ones I’ve ever seen and does not bore you with fluff. It gets right down to the practicle. The first portion of the System is personal development. He addresses how to get focused, set goals, and change your mindset. Just this chapter alone was worth the $48! Then he tells you how to set up clickbank account and products to sell, how to set up advetising, where to advertise, what keywords to bid on, tons of sample ads, and inside secrets that I wish he didn’t reveal!

I’m very pleased with this product and while most information products usually promise the world and then underdeliver, this one’s the opposite by far. Four thumbs up man, if I had four:)

Related Website: mynightjob.life4real.hop.clickbank.net

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About the author: I am a webmaster and very successful affiliate marketer. I specialize in reviewing new programs and opportunitys/eBooks.

By: Joan Pasay, Sat Dec 10th, 2005 12:41:44 AM

I moved into a new office recently and was unpacking when I realized I was fading fast and needed a caffeine fix. Seems my Starbucks cappuccino machine had gotten lost with the movers. I panicked.

“Now what?” I thought. I had never gone a full afternoon without a latte. I knew something would happen if I didn’t get one, and it would probably be the kind of thing that would come up with my therapist, so skipping my caffeine fix was not an option. I already had two pages of issues we were covering. I guess the unpacking would have to be put on hold.

I set my Starbucks radar on full alert and followed the trail of casual business attire. Sure enough, two blocks later I found a Starbucks on the corner. As I pulled open the door, a tiny gentleman whisked in under my arm. And that is how I met Mr. Pibs.

Mr. Pibs had been coming to that particular Starbucks since it opened. Every afternoon about the same time as my current ‘mind fade,’ he too needed a fix. We got our coffees and made our way to the comfy chairs.

Mr. Pibs told me he was in wholesale pet supplies and owned his own manufacturing facility. He started up 25 years ago with a tiny shop in his garage and now leased a 200,000 square foot facility and employed over fifty workers. We sipped our coffees and chatted about business. I asked him how he marketed his products to potential retail outlets.

“We have a subscriber-based mailing list,” he said. “About 2500 quality pet stores across the US.”

I was impressed! 2500 leads does not sound like much but these stores had asked to be contacted. The stores were real, potential buyers looking for product. “So do you keep in touch monthly or do you find seasonal works better?” I casually asked.

“Monthly!” Mr. Pibs exclaimed in horror. “That would be $50,000 of postage a year! No, we send our full color brochure on an annual basis, costs us about $4000 in mailing fees. I pull a few ladies off the assembly line and get them licking stamps and stuffing envelopes. We’ve been doing our marketing like this since the second year we started. Sure is great that printing is a lot cheaper these days. Saves us a bundle!”

I gagged on the foam in my cup and felt a familiar feeling come over me. Before I knew it I was standing and waving my arms around my head in large circles.

“Mr.Pibs, are you insane?” I yelled at the top of my lungs, and started to rant, arms waving. “What marketing cave did you just crawl out of? Why not put your catalogue online? Why not use a regular Email Marketing campaign to keep in touch with the pet stores on a regular basis? Are you anti-technology? Why are on earth are you sending all that stuff by mail?..” And then I realized I hardly knew this man and was basically telling him he was a buffoon. But I didn’t have time to compose myself because at that very moment, when I was in mid-sentence of my Email Marketing rant, in walked my grandmother.

Crap! I had forgotten Grammy was going to meet me at my new office! She quickly spotted me and made a beeline in my direction. As she got closer I noticed she had a very odd looking hat on her head. It was all bumpy and sort of looked like a bag. I noticed a familiar looking label:

Victoria’s Secret.

Since when did Victoria’s Secret make hats?

But I did not have time to ask, I had to make Grandma think we were supposed to meet at the Starbucks and I also had to make up quick with Mr. Pibs before my new friend thought I was a lunatic.

I turned to Mr.Pibs, and noticed he was frozen, mouth hanging open in shock at my Email Marketing, arm waving, soapbox speech.

Grandma grabbed the vacant seat next to Mr. Pibs and plopped herself down, scooching her behind, desperately trying to get it past the arm rests.

Mr. Pibs thawed and whispered in horror, “That women has a pair of underwear — on her head.”

And sure enough my Grandmother did indeed have a pair of Victoria’s Secret underwear on her head, covering up a mass of curlers.

I gasped.

“Child,” my grandmother said, “I have been looking everywhere for you!” Noticing Mr. Pibs, and unaware he and I had been having a conversation, Grandma looked a little alarmed at my tiny frozen friend. No surprise; the lack of color in his face was hard to miss. “Tiny man,” she said, “You look ill, is the coffee too strong for your tiny stomach?”

“Grandma,” I spoke slowly, turning toward Mr. Pibs. “This is my new friend, Mr. Pibs.” Then: “Mr. Pibs, I apologize for my Email Marketing rant, this is my Grammy. We had a coffee date this afternoon.”

My grandmother stretched out her hand in a gesture of welcome. Mr.Pibs sat still, staring at my grandmother’s hair curler cover.”Woman, why is there underwear on your head?”

“Oh this?” she said, as she whipped off the over-stretched skivvies, uncovering an array of pink and white curlers. “These are old and all stretched out of shape from too many years on the rear. This pair works great to keeps my curlers in place. I upgraded to organic cotton underwear years ago.”

And with that we, or rather Grandma and Mr. Pibs, laughed and chatted away the afternoon. Those two hit it off so well I found myself a little bored. Just as well, I could not get Mr. Pibs”marketing strategy’ out of my mind. Well, at least the US postal service would not go out of business anytime soon with Mr. Pibs around. I sat there watching those two laugh it up, and shook my head in disbelief at my grandmother’s Victoria’s Secret curler coverer. Mr. Pibs’ marketing strategy was a lot like those underwear. Old, out of shape, and all sagged out.

I met Mr. Pibs again for coffee (without the distraction of Grammy and her head gitch) and mentioned to him that any company that was not active online and using Email Marketing might want to retire. He agreed that his whole approach should be put in a rest home. It was kind of tough explaining all that Email Marketing stuff to Mr.Pibs; he was a real Email Marketing newbie.

I struggled for a bit with analogies and realized the image of those saggy underwear on my Grandma’s head was a perfect place to start. I kept going with the gonch theme and Mr. Pibs slowly began to understand the difference in each type of Email Marketing approach. We talked Email Marketing strategy and how a drawer full of a variety of underwear styles was truly the best option for total marketing support.

If you are having a tough time explaining Email Marketing to your antique boss or your clients, feel free to try on some of these. They worked with Mr. Pibs so I am sure they will work for you.

Broadcast Messages are like Thongs: These little numbers work great at announcing, “Hey look at me,look at all the stuff I have to offer…right now!” You do want to exercise some restraint, however. Just like you don’t want to be wearing a thong everyday, neither would you send a broadcast message everyday.

Auto-Responders are like Full Figured Women’s Petty Pants: If you are not up on full-figured petty pants, they look more like a pair of long tight shorts. Large figured women wear petty pants to prevent the thighs from rubbing together. Similarly, auto-responders prevent the chafing away of your time and resources due to answering the same queries over and over and over. Women’s petty pants make all figures, regardless of size, look like a million bucks. Auto-Responders make you look like a hero with timely helpful responses no matter if it is just you running the show or a whole office full of customer service reps.

Regularly Delivered E-Newsletters are like 100% Cotton Briefs: For regular wear you can’t beat a pair of 100% cotton briefs and for customer retention you can’t beat a regularly delivered e-newsletter. Everyone prefers a different cut of brief depending on the amount of desired coverage, and it’s no different in the email world. Every company has a different idea of what their regular e-zine will cover and what kind of promotion it will give their products and services.

Mr. Pibs and I still meet at the Starbucks once a week or so for our afternoon caffeine fix. His company has really taken off since he got on board with Email Marketing. I think he will probably be moving into a larger warehouse in the New Year just to keep up with orders. He even launched a new product line (via email, of course)to celebrate - Pudgy Puppy Petty Pants.

And the infamous curler cover? We did not realize it until later that day but Grandma’s saggy underwear got left on the table at Starbucks along with a business card I had whipped out during my Email Marketing rant. I wonder who discovered the saggy gonch? Would I ever find out? Would the discoverer of those skivvies become a future client? I’ll keep you posted if anything materializes.

And me? My Starbucks cappuccino machine surfaced after three months of traveling around the western states but I still find my way down the block most afternoons. I’ve also been reworking my own regular email marketing campaign in light of my decision to try a lower cut brief for regular wear. Revealing more product details is proving to be very effective. My conversion rate indicates my customers are really appreciating the increased exposure I’m giving my products and services.

Is your marketing approach a little sagged, over stretched and worn out? Try Email Marketing on for size. It comes in all sorts of cuts and styles guaranteed to boost your bottom line.

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About the author: Brought to you by Joan Pasay and The Email Marketing Club, The Only Place On The Internet Where Email Marketing Is Fun! Join now and receive a gift - guaranteed to increase your status with your friends, co-workers and boss:

http://www.emailmarketingmadeeasy.com/email_marketing_club

Need Email Marketing Help? http://www.emailmarketingmadeeasy.com/pages/services.asp

By: InspectorJoeHomeInspection.com, Thu Dec 8th, 2005 12:01:58 AM

Home Inspection- A mandatory health checkup for your home

When purchasing a new home, most of us do not consider a home inspection. We take it for granted that a newly built house will be free of flaws. But only in some instances it turns out to be so. A home is always one of the biggest purchases we make and hence we should never take a chance.

Hiring a trained professional imparting Home Inspection Training, in a Home Inspection school in your city or you can also opt for certified professionals running the Home Inspection Business, would be the first step. They come and scrutinize each and every part of your home and its surroundings and leave you with a Home Inspection Report stating the areas of your home that are performing properly and which may be a cause of concern in the future, as well as items which may be beyond useful life or are unsafe.

Home Inspection is becoming a necessity in this very fast moving world since it helps you to obtain the worth for the hard earned money you pay and also to escape some serious problems later. This is why nowadays more and more people are opting for this career option and are obtaining Home Inspection Training from good Home Inspection schools.

After a complete Inspection of your home you are able to decide better whether the house you are purchasing is right for you. Moreover you can also opt for Home Inspection if you are already a Homeowner. A good inspection will describe the home in detail and will highlight the areas of problems or serious concerns which needs your attention. It also basically gives an outline of the routine maintenance that needs to be done to your home to ensure the safety of your near and dear ones.

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About the author: Inspector Joe Home Inspection offers information on Home Inspection, Home Inspection Schools, Home Inspection Training, Home Inspection Business and Home Inspection Report.

By: Massimo D’Amico, Fri Dec 9th, 2005 12:22:07 PM

When we use marketing techniques and we invest some money into them, we desire the best results.

There are some unique ways to earn money while you reduce your marketing efforts. I use these ways:

Offer people a free telephone consultation before they order your product. When they get to know you personally, it could convert to more sales.

Make your web site load much faster by cutting down on banner ads and start using more buttons. Button ads are also smaller and take up less space.

Maximize the effectiveness of your banner ads. Don’t just use the same ad on every banner, use a variety to attract the greatest number of clickers.

Find a charity your target audience would likely support. Tell people on your ad copy that you will give a percentage of the profits to that charity.

People have been taught all their life to respect people in authority. Tell your visitors that you are the president or CEO of your business.

Test the “bill me later option” on your web site. Most people are honest and will pay you. It is a powerful little niche and could increase your sales.

Interview people related to your industry and get their legal permission to convert it to an article. Promote your web site by submitting it to ezines.

Hold a “buy the most wins contest” on your web site. Tell people each monthly winner will get their entire purchase refunded.

Attract visitors to your web site by offering them a free course. You could package the course on a follow-up autoresponder and send lessons daily.

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Perfect. Try my methods, test them and control your results. They are unique ways to earn money and I always receive good profits by using them.

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About the author: Massimo D’Amico is an Italian computer teacher. He has invented a way for any website owner to get unlimited massive traffic.
TheBestTrafficOfYourLife.

By: Thomas Cutler, Sat Feb 11th, 2006 02:17:47 PM

Every two years the manufacturing marketing firm, TR Cutler, Inc. conducts a national survey about the optimism of manufacturers throughout the U.S. The Albany Business Review reported the survey results at:
http://www.bizjournals.com/industries/manufacturing/general/2005/12/26/albany_daily1.html.

When last conducted, November 2003, the manufacturing sector was coming out of a long-term slump. Indeed the economy of the manufacturing sector has improved drastically in the past two years. Among the 2429 privately-held manufacturers surveyed, optimism was stronger in almost all geographic sectors, with few exceptions. The most optimist geographic regions are:

With a rating of >60% saying 2006 will be better or much better than 2005

Albany (66.5%) Columbus (66.1%) Pittsburgh (65.3%) Portland (65.0%) Detroit (63.2%) Sacramento (62.2%) San Jose (60.8%)

Thomas R. Cutler, who founded the consortium in 1999, has grown the participation from 300 journalists to more than two thousands key clients, journalists, editors, trendsetters, and key business leaders worldwide. Cutler has authored more than 1000 articles for a wide range of manufacturing periodicals, industrial publications, and business journals including most of the leading monthly trade publications. TR Cutler, Inc., (www.trcutlerinc.com), is the nation’s largest manufacturing marketing and public relations firm, based in Fort Lauderdale, Florida.

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TR Cutler, Inc. www.trcutlerinc.com Thomas Cutler 954-486-7562.

There are some myths in affiliate marketing, which attract a lot of people to it believing they are true. First is they think managing an online business is easy and second, they think that one can make a fortune through online marketing in an instant. Probably not even 10% of those who are into affiliate marketing became rich overnight………

If you want to read the complete article click here.

A lot of people contribute a lot to the profitability of most businesses but the real question is, how would you be able to test the efficacy of your advertisements? Is it really just the rise in the number of sales and inquiry from after the timeframe with wherein you have released the advertisements?…….

If you want to read the full article, click here.

These days, building your email database is a key strategy to growing your business, both online and offline. I don’t mean just focusing on having BIG numbers on your list; what you want to build is a quality database……

If you want to read the full article, click here.

Starting your own business is a goal of many people, particularly if they want to work from home and give up the daily rat race. By carefully using the internet in a planned and cautious manner you could successfully create an online home business with a relatively small budget and only a little initial knowledge.

If you want to read the full article, click here.

One of the main concerns people often have when starting a home based business is “do I have what it takes? Could I see my business through the tough times as well as the good ones?”

If you want to read the full article, click here.

One of the basic tools today’s on line entrepreneurs simply must have in their promotional strategy is email marketing. Following up with prospects and existing clients with email, either by using autoresponders, or by sending regularly published e-newsletters (ezines), or better yet, a combination of both, produces measurably better results than any other type of direct marketing. With the latest advances in technology, it has never been easier to prepare, publish and profit with ezines.

If you want to read the full article, click here.

For any endeavor on the Internet it is incredibly important to generate business en masse. If you can’t attract people to your web site, then you don’t get any sales. If you don’t get sales, then you don’t make money and that is the end of your online endeavor. Alternatively, if you can score big on your web site, then you’ll have ample sales and business for years to come.

If you want to read the full article, click here.

Pay per click is the effective way of bringing traffic to your website whether you are a newbie or a seasoned player. Search engine optimization forum membership and article submission are some of other ways to bring free traffic. But to get result from these methods takes a long time and you have to get some experience in the online field.

If you want to read the full article, click here.

So you have a burning desire, the right motivation, the right attitude, and the right tools to make money with your business. That is great. But do you have one of the most important tools called the “never give up no matter what” state of mind?

If you want to read the full article, click here.

I guess small business marketers just don’t get it.

The not-so-secret secret in marketing is targeting the right audience with the right message at the right time. Let’s break that down. It’s really not a secret because this is what marketing really is. It’s finding a “market” and matching that market’s needs and wants with products and services.

If you want to read the full article, click here.

Promoting offline is a method that many overlook or completely forget about when it comes to advertising their online business. But can be extremely profitable.

If you want to read the full article, click here.

One of the most difficult things for network marketers is to increase your targeted website traffic. There are many ways to do this including paid advertising which does work. If you are just beginning, you may not want to try this as you still need to test whether your lead capture pages and sales pages convert.

If you want to read the full article, click here.

If you are starting a new business, you have a lot on your mind. There are a million different things with which to deal. There are countless pressures and concerns as you started.

In the mad rush to bet up and running, however, you cannot afford to overlook your business’ logo. Take a moment to add “logo design” to your “to do’ list. Having an unforgettable company symbol is critical.

New operations may be able to skip a few things here and there, with hopes of catchin…

If you want to read the full article, click here.