VenturePromoter's Blog

By: Jack Connolly, Wed Apr 5th, 2006 01:44:38 AM

What is Search Engine Optimization (SEO)?

It can be defined as the process by which a site’s rankings in the search engines are increased for the keywords it is optimized for. Good SEO keeps both the user and the search engine in mind. Things that look beautiful on your site may have a negative influence on your site’s ranking. Good content ensures return visits. Keyword enriched content ensures that people will find your site.

How many people do you know who actually look at the fourth or tenth page of a search engine’s results page? Most people only look at the first ten to twenty search results. SEO can get your site ranked in the first bundle of results.

Aspects of SEO: Content

The web is indexed with keywords. The user types in a keyword string, exact phrase or a single keyword to find a relevant

By: Stoney deGeyter, Wed Apr 5th, 2006 01:44:38 AM

Every once in a while I review our SEO pricing models to ensure that we remain competitive. Pricing search engine optimization has always been a real sticking point for me because there is no one-size-fits-all pricing metric. As I began our most recent review of our pricing something really started to become quite obvious; search engine optimization is requiring more and more research and analysis than it ever did before.

After doing SEO for several years (since 1998) I recently put all of our regular SEO duties into a spreadsheet and noting the amount of time spent on each activity on a one-time basis, monthly basis, and a per-page basis (both one-time and monthly). This format allows me to quite easily see the man-hours and costs involved in each distinct duty that we perform over the course of an SEO campaign. It also

For any endeavor on the Internet it is incredibly important to generate business en masse. If you can’t attract people to your web site, then you don’t get any sales. If you don’t get sales, then you don’t make money and that is the end of your online endeavor. Alternatively, if you can score big on your web site, then you’ll have ample sales and business for years to come.

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